Social media platform acceptance attributes: definitions and related citations
| Attribute | Definition | Related citations |
|---|---|---|
| Perceived usefulness (PU) | The degree to which users perceive social media platforms as improving their ability to communicate effectively, share information, build social connections and achieve other social or professional objectives | Davis (1989), Venkatesh (2000a), Rauniar et al. (2014), Dzandu et al. (2016), Musa et al. (2024) |
| Perceived ease of use (EU) | The degree to which a person believes that using a social media platform would be free of effort, specifically concerning interface intuitiveness, navigation simplicity and minimal cognitive effort required | Davis (1989), Venkatesh (2000b), Dzandu et al. (2016) |
| Perceived enjoyment (PE) | The degree to which social media platform interactions are perceived as enjoyable in their own right, encompassing fun, amusement, social pleasure and intrinsic satisfaction apart from utilitarian benefits | Hepola et al. (2020), Allam et al. (2024) |
| Social influence (SI) | The degree to which individuals perceive that important others believe they (the individuals) should use social media platforms. This attribute relates to network effects, peer pressure, word-of-mouth referrals and influencer impact | Dwivedi et al. (2019), Amoah et al. (2023) |
| Technology attachment (TA) | The degree to which users perceive social media platforms as indispensable components of their daily functioning. This attribute measures the extent to which the platform becomes integrated into routine activities and perceived as necessary for effective social and professional functioning | Yang et al. (2021a), Yang et al. (2021b) |
| Security and privacy (SP) | The degree to which users perceive social media platforms as secure and trustworthy in protecting personal information, respecting user privacy, and providing adequate control over data sharing and usage practices | Smith et al. (1996), Debatin et al. (2009), Barth and de Jong (2017) |
| Attribute | Definition | Related citations |
|---|---|---|
| Perceived usefulness ( | The degree to which users perceive social media platforms as improving their ability to communicate effectively, share information, build social connections and achieve other social or professional objectives | |
| Perceived ease of use ( | The degree to which a person believes that using a social media platform would be free of effort, specifically concerning interface intuitiveness, navigation simplicity and minimal cognitive effort required | |
| Perceived enjoyment ( | The degree to which social media platform interactions are perceived as enjoyable in their own right, encompassing fun, amusement, social pleasure and intrinsic satisfaction apart from utilitarian benefits | |
| Social influence ( | The degree to which individuals perceive that important others believe they (the individuals) should use social media platforms. This attribute relates to network effects, peer pressure, word-of-mouth referrals and influencer impact | |
| Technology attachment ( | The degree to which users perceive social media platforms as indispensable components of their daily functioning. This attribute measures the extent to which the platform becomes integrated into routine activities and perceived as necessary for effective social and professional functioning | |
| Security and privacy ( | The degree to which users perceive social media platforms as secure and trustworthy in protecting personal information, respecting user privacy, and providing adequate control over data sharing and usage practices |
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