Table 5 Market importance model results... | Emerald Publishing

Table 5

Market importance model results

Parameter	Estimate	Est. Error	L 95% CI	U 95% CI	Significant
Market expectation (fixed effect)
Perceived usefulness	0.20	0.03	0.12	0.28	Yes
Social influence	0.28	0.03	0.22	0.34	Yes
Perceived enjoyment	0.15	0.05	0.04	0.26	Yes
Technology attachment	0.14	0.02	0.11	0.18	Yes
Perceived ease of use	0.23	0.03	0.17	0.28	Yes
Security & privacy	0.13	0.03	0.08	0.20	Yes
Market heterogeneity (standard deviation of platform random effects)
$σ$ (perceived usefulness)	0.09	0.05	0.02	0.20	Yes
$σ$ (social influence)	0.06	0.04	0.00	0.15	No
$σ$ (perceived enjoyment)	0.14	0.06	0.06	0.29	Yes
$σ$ (technology attachment)	0.02	0.02	0.00	0.06	No
$σ$ (perceived ease of use)	0.05	0.03	0.00	0.13	No
$σ$ (security & privacy)	0.07	0.04	0.01	0.16	Yes

Parameter	Estimate	Est. Error	L 95% CI	U 95% CI	Significant
Market expectation (fixed effect)
Perceived usefulness	0.20	0.03	0.12	0.28	Yes
Social influence	0.28	0.03	0.22	0.34	Yes
Perceived enjoyment	0.15	0.05	0.04	0.26	Yes
Technology attachment	0.14	0.02	0.11	0.18	Yes
Perceived ease of use	0.23	0.03	0.17	0.28	Yes
Security & privacy	0.13	0.03	0.08	0.20	Yes
Market heterogeneity (standard deviation of platform random effects)
$σ$ (perceived usefulness)	0.09	0.05	0.02	0.20	Yes
$σ$ (social influence)	0.06	0.04	0.00	0.15	No
$σ$ (perceived enjoyment)	0.14	0.06	0.06	0.29	Yes
$σ$ (technology attachment)	0.02	0.02	0.00	0.06	No
$σ$ (perceived ease of use)	0.05	0.03	0.00	0.13	No
$σ$ (security & privacy)	0.07	0.04	0.01	0.16	Yes

Source(s): Authors’ own work