Table 6 Market standardized performance...

Table 6

Market standardized performance and importance scores by platform and attribute

Platform	Market standardized performance						Market standardized importance
Platform	PU	SI	PE	TA	EU	SP	PU	SI	PE	TA	EU	SP
Discord	0.38	0.35	0.36	−0.19	−0.13	0.21	−0.04	−0.46	0.66	−0.06	0.51	−0.67
Instagram	0.43	0.49	0.73	0.61	0.41	−0.65	0.57	0.16	0.20	−0.49	−0.28	−0.86
Messenger	1.88	1.65	−0.01	1.33	1.59	−0.63	0.15	0.61	−0.48	−0.21	0.58	−0.27
Signal	−0.25	−0.24	−0.79	−0.58	0.11	1.68	−1.06	−0.67	−1.62	−0.10	0.14	1.34
Snapchat	−0.56	−0.31	−0.55	−0.62	−0.53	−0.26	−0.47	−0.73	0.99	0.39	−0.84	−0.44
Telegram	−0.61	−0.56	−0.52	−0.86	0.19	1.00	0.47	−0.04	−0.56	0.11	−0.73	0.43
TikTok	−0.61	−0.55	1.20	1.01	−0.88	−0.83	−0.16	−0.21	0.13	−0.25	0.21	0.52
Twitter	−0.54	−1.19	0.78	0.08	−1.11	−0.52	1.00	0.44	−0.02	0.13	−0.01	−0.05
WhatsApp	0.01	0.26	−1.23	−0.88	0.37	−0.05	−0.74	0.84	0.02	0.37	0.30	−0.35

Platform	Market standardized performance						Market standardized importance
Platform	PU	SI	PE	TA	EU	SP	PU	SI	PE	TA	EU	SP
Discord	0.38	0.35	0.36	−0.19	−0.13	0.21	−0.04	−0.46	0.66	−0.06	0.51	−0.67
Instagram	0.43	0.49	0.73	0.61	0.41	−0.65	0.57	0.16	0.20	−0.49	−0.28	−0.86
Messenger	1.88	1.65	−0.01	1.33	1.59	−0.63	0.15	0.61	−0.48	−0.21	0.58	−0.27
Signal	−0.25	−0.24	−0.79	−0.58	0.11	1.68	−1.06	−0.67	−1.62	−0.10	0.14	1.34
Snapchat	−0.56	−0.31	−0.55	−0.62	−0.53	−0.26	−0.47	−0.73	0.99	0.39	−0.84	−0.44
Telegram	−0.61	−0.56	−0.52	−0.86	0.19	1.00	0.47	−0.04	−0.56	0.11	−0.73	0.43
TikTok	−0.61	−0.55	1.20	1.01	−0.88	−0.83	−0.16	−0.21	0.13	−0.25	0.21	0.52
Twitter	−0.54	−1.19	0.78	0.08	−1.11	−0.52	1.00	0.44	−0.02	0.13	−0.01	−0.05
WhatsApp	0.01	0.26	−1.23	−0.88	0.37	−0.05	−0.74	0.84	0.02	0.37	0.30	−0.35

Note(s):

PU = Perceived Usefulness; SI = Social Influence; PE = Perceived Enjoyment;

TA = Technology Attachment; EU = Perceived Ease of Use; SP = Security & Privacy

Source(s): Authors’ own work

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