Table 1

A summary of data sources and the main purpose of each type of data

Data sourceTotal amount of dataPurpose of data
Semi-structured interviews with CEO (2)Approximately 120 minutesStrategy and internationalization of Softa over time
Semi-structured interviews with three managersApproximately 180 minutesStrategy and internationalization of Softa over time, current employees
Semi-structured interviews with seven foreign-born employeesApproximately 420 minutesRole in internationalization and current language choices
Language diaries4 diaries, 1,593 words in totalCurrent language choices
Newspaper and online articles3 articles, 1,132 words in totalExternal image (portrayed)
Website (past version accessed via Wayback Machine, https://archive.org/web/)Observations covering 10 years, from 2014 to 2023Language versions of the website, contact information on the website, other information related to language
Social media account (text, photos, videos)Observations covering 9 years, from 2015 to 2023Showing international and multilingual personnel

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