Table 1 Constructs in the measurement...

Table 1

Constructs in the measurement model

Item ID	Construct definitions and measurement items	Loading	t-value	α	CR	AVE
Actual self-congruity: Similarity between metaverse self and tde real self				0.858	0.859	0.779
ASLF1	My avatar in metaverse is like me in the real world	0.897	21.24
ASLF2	My behaviour in metaverse is consistent with how I see myself	0.893	18.31
ASLF3	My virtual reality in metaverse is like me	0.858	15.76
Ideal self-congruity: Similarity between metaverse self and the ideal self (what the user aspires to be)				0.911	0.917	0.848
ISLF1	My avatar in metaverse is a mirror image of the person I would like to be	0.928	20.05
ISLF2	My virtual reality in metaverse is like the person I always wanted to be	0.921	18.64
ISLF3	In metaverse, I am the person I aspire to be	0.913	23.66
Customer experience in the metaverse: Subjective responses to interactions with others in metaverse				0.870	0.878	0.607
CXMV1	My interactions with others in metaverse positively engage my senses in a variety of ways	0.845	17.05
CXMV2	My interactions with others in metaverse induce positive emotions	0.694	8.95
CXMV3	I feel positively connected to others in metaverse	0.811	15.05
CXMV4	My personal beliefs are confirmed during my interactions with others in metaverse	0.772	15.17
CXMV5	I obtain positive insights during my interactions with others in metaverse	0.813	15.91
CXMV6	During my interactions with others in metaverse, I feel I can move in a way I like	0.727	15.84
Customer well-becoming: Users’ real-life well-being across various life domains as a result of using metaverse				0.894	0.903	0.760
CWBec1	The quality of my family life has improved since I started using metaverse	0.896	19.59
CWBec2	The quality of my social life has improved since I started using metaverse	0.891	18.12
CWBec3	The quality of my work life has improved since I started using metaverse	0.891	16.44
CWBec4	My financial situation has improved since I started using metaverse	0.804	13.32
Metaverse usage intentions: Customers’ intentions to continue using metaverse				0.922	0.926	0.866
USIN1	I would consider continuing my use of metaverse	0.947	23.54
USIN2	I intend to use metaverse again	0.923	18.27
USIN3	I intend to use metaverse in the future	0.921	17.57
Metaverse user similarity: Similarity between a user and a typical metaverse user				0.948	0.950	0.906
MUS1	The image of the typical user of metaverse is like how I am	0.964	34.07
MUS2	The image of the typical user of metaverse is like how others see me	0.950	33.91
MUS3	The image of the typical user of metaverse is like how I see myself	0.942	31.17

Item ID	Construct definitions and measurement items	Loading	t-value	α	CR	AVE
Actual self-congruity: Similarity between metaverse self and tde real self				0.858	0.859	0.779
ASLF1	My avatar in metaverse is like me in the real world	0.897	21.24
ASLF2	My behaviour in metaverse is consistent with how I see myself	0.893	18.31
ASLF3	My virtual reality in metaverse is like me	0.858	15.76
Ideal self-congruity: Similarity between metaverse self and the ideal self (what the user aspires to be)				0.911	0.917	0.848
ISLF1	My avatar in metaverse is a mirror image of the person I would like to be	0.928	20.05
ISLF2	My virtual reality in metaverse is like the person I always wanted to be	0.921	18.64
ISLF3	In metaverse, I am the person I aspire to be	0.913	23.66
Customer experience in the metaverse: Subjective responses to interactions with others in metaverse				0.870	0.878	0.607
CXMV1	My interactions with others in metaverse positively engage my senses in a variety of ways	0.845	17.05
CXMV2	My interactions with others in metaverse induce positive emotions	0.694	8.95
CXMV3	I feel positively connected to others in metaverse	0.811	15.05
CXMV4	My personal beliefs are confirmed during my interactions with others in metaverse	0.772	15.17
CXMV5	I obtain positive insights during my interactions with others in metaverse	0.813	15.91
CXMV6	During my interactions with others in metaverse, I feel I can move in a way I like	0.727	15.84
Customer well-becoming: Users’ real-life well-being across various life domains as a result of using metaverse				0.894	0.903	0.760
CWBec1	The quality of my family life has improved since I started using metaverse	0.896	19.59
CWBec2	The quality of my social life has improved since I started using metaverse	0.891	18.12
CWBec3	The quality of my work life has improved since I started using metaverse	0.891	16.44
CWBec4	My financial situation has improved since I started using metaverse	0.804	13.32
Metaverse usage intentions: Customers’ intentions to continue using metaverse				0.922	0.926	0.866
USIN1	I would consider continuing my use of metaverse	0.947	23.54
USIN2	I intend to use metaverse again	0.923	18.27
USIN3	I intend to use metaverse in the future	0.921	17.57
Metaverse user similarity: Similarity between a user and a typical metaverse user				0.948	0.950	0.906
MUS1	The image of the typical user of metaverse is like how I am	0.964	34.07
MUS2	The image of the typical user of metaverse is like how others see me	0.950	33.91
MUS3	The image of the typical user of metaverse is like how I see myself	0.942	31.17

Note(s):

To personalise all items, the metaverse placeholder was replaced with the name of the metaverse platform selected by the respondent. For example, “My avatar in Roblox is like me in the real world”

Source(s): Created by authors

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