Discriminant validity (Heterotrait–Monotrait ratio)
| Construct | ASLF | ISLF | MSCG | CXMV | CWBec | USIN |
|---|---|---|---|---|---|---|
| ISLF | 0.797 | |||||
| CXMV | 0.717 | 0.653 | 0.730 | |||
| CWBec | 0.618 | 0.572 | 0.634 | 0.709 | ||
| USIN | 0.395 | 0.442 | 0.448 | 0.639 | 0.420 | |
| MUS | 0.682 | 0.812 | 0.800 | 0.681 | 0.649 | 0.475 |
| Construct | ||||||
|---|---|---|---|---|---|---|
| 0.797 | ||||||
| 0.717 | 0.653 | 0.730 | ||||
| CWBec | 0.618 | 0.572 | 0.634 | 0.709 | ||
| 0.395 | 0.442 | 0.448 | 0.639 | 0.420 | ||
| 0.682 | 0.812 | 0.800 | 0.681 | 0.649 | 0.475 |
ASLF: actual self-congruity; ISLF: ideal self-congruity; MSCG: metaverse self-congruity; CXMV: customer experience in the metaverse; CWBec: customer well-becoming; USIN: metaverse usage intentions; MUS: metaverse user similarity