Table 2

Discriminant validity (Heterotrait–Monotrait ratio)

ConstructASLFISLFMSCGCXMVCWBecUSIN
ISLF0.797     
CXMV0.7170.6530.730   
CWBec0.6180.5720.6340.709  
USIN0.3950.4420.4480.6390.420 
MUS0.6820.8120.8000.6810.6490.475
Note(s):

ASLF: actual self-congruity; ISLF: ideal self-congruity; MSCG: metaverse self-congruity; CXMV: customer experience in the metaverse; CWBec: customer well-becoming; USIN: metaverse usage intentions; MUS: metaverse user similarity

Source(s): Created by authors
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