Table 2

CFA with factor loadings, AVE and Cronbach’s α

ConstructMeasurement itemsλAVE
Green self-identity (GSI) 0.620
 I think of myself as someone who is concerned about environmental issues0.892 
 I think of myself as a “green” consumer0.806 
 Buying these recycled products (AHPs) would make me feel like a green consumer0.644 
Social norms (SN) 0.804
 Most people who are important to me would like me to buy these recycled products [AHPs]0.930 
 Most people who are important to me think I should buy these recycled products [AHPs]0.942 
 Most people who are important to me buy these recycled products [AHPs]0.815 
Attitude towards recycled products (ATT) 0.729
 Buying these recycled products [AHPs] is  
 WrongRight0.799 
 UnwiseWise0.893 
 UselessUseful0.892 
 HarmfulBeneficial0.827 
Intention to buy recycled products (INT) 0.756
 When possible, I always buy these recycled products [AHPs]0.865 
 Among two AHPs, I always look for the one that has been recycled0.895 
 I make an effort to buy only recycled AHPs0.848 
Note(s):

λ = standardised factor loadings; AVE = average variance extracted

Source(s): Authors’ own work
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