Table 7

Interviewees and interview protocol

ParticipantsInterview protocol
IDSexYearQuestions
1M1993Do you regularly purchase recycled products for yourself or your household?Screener
2M1991What factors influence your choice of absorbent hygiene products in general? (e.g. brand, price, product features, quality) Among these factors, which do you prioritise the most?Consumption habits
3F1996Before today, were you aware that AHP can be recycled? Have you ever seen recycled AHP in supermarkets?Product awareness
4F1994What concerns or potential issues do you associate with recycled absorbent hygiene products? Would any of these concerns prevent you from purchasing such products?Product issues
5F1996How do you see someone who chooses to use recycled hygiene products?Social norms
6F1994Do you think people are judged based on their use of such products? If so, in what way? Would you personally feel judged if you were to use them?Social norms
7F1992
Source(s): Authors’ own work

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