Table 1

Themes

Parent nodeChild nodes# Participants (n = 19)
Discriminatory behavior
  • -

    Negative stereotypes

(16)
  • -

    Rewarding potential vs Accomplishment

(9)
Challenges faced
  • -

    “Wish I knew”

(5)
  • -

    Work–life balance

(10)
Mentorship
  • -

    Supportive people are key

(13)
  • -

    Negative/Detrimental mentorship

(3)
Networking
  • -

    Need/Benefit of

(5)
  • -

    Lack of/Exclusion from

(3)
Personal trait
  • -

    “Know yourself”

(13 for all of these)
  • -

    Lack of confidence/Impostor syndrome

  • -

    Need to be a subject matter expert

  • -

    Self-advocacy

Telling the story
  • -

    Pitching/Rally people around a cause/Telling a “good story”

(10)
Funding source
  • -

    Angel

(11)
(1)
(6)
(6)
(11)
(5)

(1)
(10)
(86
  • -

    Crowdsource

  • -

    Family and friends

  • -

    Self

  • -

    Venture

  • -

    Grant

  • -

    Frequency of funding

  • -

    None

  • -

    One

  • -

    Multiple

Business focus
  • -

    Billing/Collecting

(2)
  • -

    Marketing

(2)
  • -

    Mobility aide

(1)
  • -

    Obesity

(2)
  • -

    Women’s health/Fertility/FemTech

(12)

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