Table 1 Themes Parent node Child nodes #...

Table 1

Themes

Parent node	Child nodes	# Participants (n = 19)
Discriminatory behavior	- Negative stereotypes	(16)
Discriminatory behavior	- Rewarding potential vs Accomplishment	(9)
Challenges faced	- “Wish I knew”	(5)
Challenges faced	- Work–life balance	(10)
Mentorship	- Supportive people are key	(13)
Mentorship	- Negative/Detrimental mentorship	(3)
Networking	- Need/Benefit of	(5)
Networking	- Lack of/Exclusion from	(3)
Personal trait	- “Know yourself”	(13 for all of these)
	- Lack of confidence/Impostor syndrome
	- Need to be a subject matter expert
	- Self-advocacy
Telling the story	- Pitching/Rally people around a cause/Telling a “good story”	(10)
Funding source	- Angel	(11) (1) (6) (6) (11) (5) (1) (10) (86
	- Crowdsource
	- Family and friends
	- Self
	- Venture
	- Grant
	- Frequency of funding
	- None
	- One
	- Multiple
Business focus	- Billing/Collecting	(2)
	- Marketing	(2)
	- Mobility aide	(1)
	- Obesity	(2)
	- Women’s health/Fertility/FemTech	(12)

Parent node	Child nodes	# Participants (n = 19)
Discriminatory behavior	- Negative stereotypes	(16)
Discriminatory behavior	- Rewarding potential vs Accomplishment	(9)
Challenges faced	- “Wish I knew”	(5)
Challenges faced	- Work–life balance	(10)
Mentorship	- Supportive people are key	(13)
Mentorship	- Negative/Detrimental mentorship	(3)
Networking	- Need/Benefit of	(5)
Networking	- Lack of/Exclusion from	(3)
Personal trait	- “Know yourself”	(13 for all of these)
	- Lack of confidence/Impostor syndrome
	- Need to be a subject matter expert
	- Self-advocacy
Telling the story	- Pitching/Rally people around a cause/Telling a “good story”	(10)
Funding source	- Angel	(11)(1)(6)(6)(11)(5)(1)(10)(86
	- Crowdsource
	- Family and friends
	- Self
	- Venture
	- Grant
	- Frequency of funding
	- None
	- One
	- Multiple
Business focus	- Billing/Collecting	(2)
	- Marketing	(2)
	- Mobility aide	(1)
	- Obesity	(2)
	- Women’s health/Fertility/FemTech	(12)

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