10 most influential articles
| Article title cited (n = 493) | Author(s) | # citations | % citations |
|---|---|---|---|
| Antecedents of consumers’ halal brand purchase intention: an integrated approach | Ali et al. (2018) | 75 | 15.21 |
| Purchase behavior of millennial female generation on halal cosmetic products | Handriana et al. (2021) | 42 | 8.52 |
| Managing consumer-based brand equity through brand experience in Islamic banking | Altaf et al. (2017) | 41 | 8.32 |
| Intention to purchase halal cosmetics: Do males and females differ? a multigroup analysis | Ngah et al. (2021) | 40 | 8.11 |
| Corporate social responsibility and customer loyalty in Islamic banks of Pakistan: a mediating role of brand image | Shabbir et al. (2018) | 38 | 7.71 |
| Shaping halal into a brand? Factors affecting consumers’ halal brand purchase intention | Ali et al. (2017) | 30 | 6.09 |
| Investigating the antecedents of halal brand product purchase intention: an empirical investigation | Ali et al. (2021) | 25 | 5.07 |
| Exploring the relationship between corporate social responsibility, brand image and brand equity in Iranian banking industry | Salehzadeh et al. (2018) | 22 | 4.46 |
| Marketing a destination brand image to Muslim tourists: Does accessibility to cultural needs matter in developing brand loyalty? | Wisker et al. (2023) | 17 | 3.45 |
| Effects of brand loyalty, image and quality on brand equity: a study among Bank Islam consumers in Kelantan, Malaysia | Subramaniam et al. (2014) | 17 | 3.45 |
| Article title cited ( | Author(s) | # citations | % citations |
|---|---|---|---|
| Antecedents of consumers’ halal brand purchase intention: an integrated approach | 75 | 15.21 | |
| Purchase behavior of millennial female generation on halal cosmetic products | 42 | 8.52 | |
| Managing consumer-based brand equity through brand experience in Islamic banking | 41 | 8.32 | |
| Intention to purchase halal cosmetics: Do males and females differ? a multigroup analysis | 40 | 8.11 | |
| Corporate social responsibility and customer loyalty in Islamic banks of Pakistan: a mediating role of brand image | 38 | 7.71 | |
| Shaping halal into a brand? Factors affecting consumers’ halal brand purchase intention | 30 | 6.09 | |
| Investigating the antecedents of halal brand product purchase intention: an empirical investigation | 25 | 5.07 | |
| Exploring the relationship between corporate social responsibility, brand image and brand equity in Iranian banking industry | 22 | 4.46 | |
| Marketing a destination brand image to Muslim tourists: Does accessibility to cultural needs matter in developing brand loyalty? | 17 | 3.45 | |
| Effects of brand loyalty, image and quality on brand equity: a study among Bank Islam consumers in Kelantan, Malaysia | 17 | 3.45 |
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