Brand image antecedents, outcomes and moderators per halal industry
| Industry | Author(s) | Antecedents | Outcomes | Moderators |
|---|---|---|---|---|
| Halal cosmetics | Handriana et al. (2021) | Product trust, product attitude | ||
| Ngah et al. (2021) | Product usage intention | |||
| Joshi and Garg (2022) | Brand love | |||
| Septiarini et al. (2023) | Product attitude, product behavioral intention | |||
| Al-Banna and Jannah (2023) | Product perceived value, product switch intention (n.s.) | |||
| Halal food | Ali et al. (2018) | Brand perceived quality | Brand purchase intention | |
| Ali et al. (2017) | Brand perceived quality, brand satisfaction, brand trust, brand loyalty, brand purchase intention (n.s.) | |||
| Ali et al. (2021) | Brand perceived quality, brand satisfaction, brand trust, brand loyalty, brand purchase intention (n.s.) | |||
| Wardi et al. (2022) | Service quality, health awareness, religiosity, halal preference (n.s.) | Revisit intention | ||
| Khan et al. (2022) | Brand satisfaction, brand trust | |||
| Desmaryani et al. (2024) | Halal label | Product purchase decision | ||
| Halal pharma | Arifin et al. (2018) | Professionalism, access, competence, communication (n.s.), physical environment, assurance | ||
| Islamic finance | Altaf et al. (2017) | Brand experience, brand perceived quality, brand awareness (n.s.) | Brand loyalty | Brand perceived quality, brand awareness (n.s.) |
| Shabbir et al. (2018) | CSR | Behavioral loyalty, attitudinal loyalty | ||
| Salehzadeh et al. (2018) | CSR (legal responsibility, ethical responsibility) | Brand equity | ||
| Subramaniam et al. (2014) | Brand equity | |||
| Junaidi et al. (2023) | Extrinsic and intrinsic religiosity | Consumer preference | ||
| Reza Jalilvand et al. (2014) | Attitude, subjective norm, perceived behavioral control, brand behavioral intention | |||
| Rusmahafi and Wulandari (2020) | Customer satisfaction (n.s.) | |||
| Siti Ngayesah Ab et al. (2020) | Firm’s communications, non-firm’s communications | Loyalty | ||
| Ab Hamid et al. (2023) | Core service, contact personnel (n.s.), systemization (n.s.), environment (n.s.), competence (n.s.), agreeableness, enterprise, beliefs, corporate social responsibility (n.s.), ethics, Shariah compliance (n.s.) | Brand loyalty | ||
| Peng et al. (2019) | Empathy, reliability and security, tangibility (n.s.), core product, online banking | Trust | ||
| Ab Hamid et al. (2021) | Beliefs, CSR, ethics | Brand loyalty | ||
| Mufraini et al. (2020) | Decision to use | |||
| Modest fashion | Rosmayani and Mardhatillah (2020) | Trust, loyalty (n.s.) | ||
| Syah and Olivia (2022) | Brand perceived value, customer satisfaction | |||
| Rehman and Zeb (2023) | Social advertising | Buying behavior | ||
| Muslim-friendly travel | Wisker et al. (2023) | Customer satisfaction, brand loyalty | ||
| Nawi et al. (2019b) | Brand equity, firm performance (n.s.) | |||
| Mas'ud et al. (2022) | Brand value (n.s.) | |||
| Surya et al. (2018) | Trust | |||
| Nawi et al. (2019a) | Customer satisfaction | |||
| Ahmed et al. (2018) | Modern channel-based marketing communications (n.s.), traditional channel based marketing communications (n.s.), Islamic country image | Shariah-compliant tourism brand equity | ||
| Unspecified | Fachrurazi et al. (2023) | e-WOM | Brand purchase intention | |
| Yulianto et al. (2022) | Brand equity |
| Industry | Author(s) | Antecedents | Outcomes | Moderators |
|---|---|---|---|---|
| Halal cosmetics | Product trust, product attitude | |||
| Product usage intention | ||||
| Brand love | ||||
| Product attitude, product behavioral intention | ||||
| Product perceived value, product switch intention (n.s.) | ||||
| Halal food | Brand perceived quality | Brand purchase intention | ||
| Brand perceived quality, brand satisfaction, brand trust, brand loyalty, brand purchase intention (n.s.) | ||||
| Brand perceived quality, brand satisfaction, brand trust, brand loyalty, brand purchase intention (n.s.) | ||||
| Service quality, health awareness, religiosity, halal preference (n.s.) | Revisit intention | |||
| Brand satisfaction, brand trust | ||||
| Halal label | Product purchase decision | |||
| Halal pharma | Professionalism, access, competence, communication (n.s.), physical environment, assurance | |||
| Islamic finance | Brand experience, brand perceived quality, brand awareness (n.s.) | Brand loyalty | Brand perceived quality, brand awareness (n.s.) | |
| CSR | Behavioral loyalty, attitudinal loyalty | |||
| CSR (legal responsibility, ethical responsibility) | Brand equity | |||
| Brand equity | ||||
| Extrinsic and intrinsic religiosity | Consumer preference | |||
| Attitude, subjective norm, perceived behavioral control, brand behavioral intention | ||||
| Customer satisfaction (n.s.) | ||||
| Firm’s communications, non-firm’s communications | Loyalty | |||
| Core service, contact personnel (n.s.), systemization (n.s.), environment (n.s.), competence (n.s.), agreeableness, enterprise, beliefs, corporate social responsibility (n.s.), ethics, | Brand loyalty | |||
| Empathy, reliability and security, tangibility (n.s.), core product, online banking | Trust | |||
| Beliefs, CSR, ethics | Brand loyalty | |||
| Decision to use | ||||
| Modest fashion | Trust, loyalty (n.s.) | |||
| Brand perceived value, customer satisfaction | ||||
| Social advertising | Buying behavior | |||
| Muslim-friendly travel | Customer satisfaction, brand loyalty | |||
| Brand equity, firm performance (n.s.) | ||||
| Brand value (n.s.) | ||||
| Trust | ||||
| Customer satisfaction | ||||
| Modern channel-based marketing communications (n.s.), traditional channel based marketing communications (n.s.), Islamic country image | ||||
| Unspecified | e-WOM | Brand purchase intention | ||
| Brand equity |
Note(s):
n.s. = not significant relationship
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