Respondent’s characteristics
| Variables | N = 505 | % |
|---|---|---|
| Gender | ||
| Male | 180 | 35.7 |
| Female | 324 | 64.3 |
| Age | ||
| Less than 25 years old | 72 | 14.3 |
| 26–30 years old | 72 | 14.3 |
| 31–40 years old | 228 | 45.2 |
| 41–50 years old | 120 | 23.8 |
| More than 51 years old | 12 | 2.4 |
| Race | ||
| Malay | 278 | 55.2 |
| Chinese | 125 | 24.8 |
| Indian | 93 | 18.5 |
| Others | 8 | 1.6 |
| Education level | ||
| Primary/secondary | 34 | 6.7 |
| Diploma | 168 | 33.3 |
| Bachelor degree | 177 | 35.1 |
| Postgraduate | 68 | 13.5 |
| Others | 57 | 11.3 |
| Monthly income | ||
| Less than RM 2,000 | 30 | 6.0 |
| RM 2,001 - RM 5,000 | 158 | 31.3 |
| RM 5,001 - RM 8,000 | 118 | 23.4 |
| RM 8,001 - RM 10,000 | 166 | 32.9 |
| More than RM 10,00 | 32 | 6.3 |
| Years of internet experience | ||
| Less than 1 year | 32 | 6.3 |
| 1–5 years | 298 | 59.1 |
| 5–10 years | 152 | 30.2 |
| More than 10 years | 22 | 4.4 |
| Favorite e-commerce platform | ||
| Lazada | 106 | 21.0 |
| Shopee | 113 | 22.4 |
| Zalora | 56 | 11.1 |
| Amazon/eBay | 69 | 13.7 |
| TikTok Shop | 139 | 27.6 |
| Others | 21 | 4.2 |
| Variables | % | |
|---|---|---|
| Gender | ||
| Male | 180 | 35.7 |
| Female | 324 | 64.3 |
| Age | ||
| Less than 25 years old | 72 | 14.3 |
| 26–30 years old | 72 | 14.3 |
| 31–40 years old | 228 | 45.2 |
| 41–50 years old | 120 | 23.8 |
| More than 51 years old | 12 | 2.4 |
| Race | ||
| Malay | 278 | 55.2 |
| Chinese | 125 | 24.8 |
| Indian | 93 | 18.5 |
| Others | 8 | 1.6 |
| Education level | ||
| Primary/secondary | 34 | 6.7 |
| Diploma | 168 | 33.3 |
| Bachelor degree | 177 | 35.1 |
| Postgraduate | 68 | 13.5 |
| Others | 57 | 11.3 |
| Monthly income | ||
| Less than RM 2,000 | 30 | 6.0 |
| RM 2,001 - RM 5,000 | 158 | 31.3 |
| RM 5,001 - RM 8,000 | 118 | 23.4 |
| RM 8,001 - RM 10,000 | 166 | 32.9 |
| More than RM 10,00 | 32 | 6.3 |
| Years of internet experience | ||
| Less than 1 year | 32 | 6.3 |
| 1–5 years | 298 | 59.1 |
| 5–10 years | 152 | 30.2 |
| More than 10 years | 22 | 4.4 |
| Favorite e-commerce platform | ||
| Lazada | 106 | 21.0 |
| Shopee | 113 | 22.4 |
| Zalora | 56 | 11.1 |
| Amazon/eBay | 69 | 13.7 |
| TikTok Shop | 139 | 27.6 |
| Others | 21 | 4.2 |
Source(s): Table created by authors