Table 4. Correlational matrix,... | Emerald Publishing

Table 4.

Correlational matrix, reliability and AVE (n = 335)

Construct	AI-based stakeholder engagement	Marketing agility	Firm performance	Technology turbulence
AI-based stakeholder engagement	0.840
Marketing agility	0.531**	0.746
Firm performance	0.326**	0.507**	0.937
Technology turbulence	0.486**	0.450**	0.256^ns	0.822
Mean	3.066	3.442	3.575	3.784
Standard deviation	0.966	0.817	0.960	0.846
Composite reliability (rho_c)	0.964	0.949	0.936	0.892
Composite reliability (rho_a)	0.959	0.944	0.874	0.862
Cronbach’s alpha	0.958	0.943	0.863	0.841
AVE	0.707	0.556	0.879	0.675

Construct	AI-based stakeholder engagement	Marketing agility	Firm performance	Technology turbulence
AI-based stakeholder engagement	0.840
Marketing agility	0.531**	0.746
Firm performance	0.326**	0.507**	0.937
Technology turbulence	0.486**	0.450**	0.256^ns	0.822
Mean	3.066	3.442	3.575	3.784
Standard deviation	0.966	0.817	0.960	0.846
Composite reliability (rho_c)	0.964	0.949	0.936	0.892
Composite reliability (rho_a)	0.959	0.944	0.874	0.862
Cronbach’s alpha	0.958	0.943	0.863	0.841
AVE	0.707	0.556	0.879	0.675

Note(s):

Significance level = *p < 0.05; **p < 0.01; ns not significant; numbers in bold are square roots of AVEs

Source(s): Authors’ own work