Table 3 Multiple identities, change in... | Emerald Publishing

Table 3

Multiple identities, change in ambivalence and the code frequency [¹]

Time 1 (High ambivalence toward the acquisition)	Time 2 (Low ambivalence toward the acquisition)
Multiple opposite identities	Identity integration	Identity separation
Disdentification with Gamma (12/15) “Gamma was draining us of money and know-how. So, we were like a squeezed lemon by the time Alpha-Owner took us over. Now we got to gain possibilities to do what we are strong at, to do again what we did before. That's an interesting thing”		Ambivalent identification with AB-Tech (new identity) (16/20) Positive: “Creating AB-Tech would make the collaboration between Beta-West and Alpha-Prod possible” Negative: “The speed and the flexibility that was there in the beginning was lost after a while because it grew too fast”
Identification with Beta-West (14/15) “I think actually we are very proud of our Beta-West. We are very proud of our people, products and brand”

Ambivalent Identification with Sino-Beta (15/15) Positive: “They want to learn from somebody else's mistakes, which is very clever” Negative: “They want to get over troubles at a quicker speed. But sometimes is not good to be quick”	Identification with “Common Beta” (Sino-Beta and Beta-West) (16/20) “Sino-Beta is the same company as Beta-West, but different location, different region”

Ambivalent identification with Alpha-Owner (13/15) Positive: saved and financed by new owner comparing with bad situation under Gamma Negative: “We have no idea about Alpha and to be honest, Alpha is like … (here he means Alpha-Owner). I do not know where they come from. I would never buy an Alpha (here he means Alpha-Prod) product in my life”		Identification with Alpha-Owner (15/20) “I think it (influence of Alpha-Owner) has been mostly positive and now that we also built more plants for production in China”

Disidentification with Alpha Prod (14/15) Negative: “Unfortunately, they have poor brand reputation, poor quality”		Neutral Identification with Alpha-Prod (15/20) “It does not really bother me, I think, as long as they leave Beta-West alone”

Time 1 (High ambivalence toward the acquisition)	Time 2 (Low ambivalence toward the acquisition)
Multiple opposite identities	Identity integration	Identity separation
Disdentification with Gamma (12/15)“Gamma was draining us of money and know-how. So, we were like a squeezed lemon by the time Alpha-Owner took us over. Now we got to gain possibilities to do what we are strong at, to do again what we did before. That's an interesting thing”		Ambivalent identification with AB-Tech (new identity) (16/20)Positive: “Creating AB-Tech would make the collaboration between Beta-West and Alpha-Prod possible”Negative: “The speed and the flexibility that was there in the beginning was lost after a while because it grew too fast”
Identification with Beta-West (14/15)“I think actually we are very proud of our Beta-West. We are very proud of our people, products and brand”

Ambivalent Identification with Sino-Beta (15/15)Positive: “They want to learn from somebody else's mistakes, which is very clever”Negative: “They want to get over troubles at a quicker speed. But sometimes is not good to be quick”	Identification with “Common Beta” (Sino-Beta and Beta-West) (16/20)“Sino-Beta is the same company as Beta-West, but different location, different region”

Ambivalent identification with Alpha-Owner (13/15)Positive: saved and financed by new owner comparing with bad situation under GammaNegative: “We have no idea about Alpha and to be honest, Alpha is like … (here he means Alpha-Owner). I do not know where they come from. I would never buy an Alpha (here he means Alpha-Prod) product in my life”		Identification with Alpha-Owner (15/20)“I think it (influence of Alpha-Owner) has been mostly positive and now that we also built more plants for production in China”

Disidentification with Alpha Prod (14/15)Negative: “Unfortunately, they have poor brand reputation, poor quality”		Neutral Identification with Alpha-Prod (15/20)“It does not really bother me, I think, as long as they leave Beta-West alone”