Table 1 Sample information Variable...

Table 1

Sample information

Variable	Option	Frequency	Percentage (%)
Gender	Male	255	55.80
Gender	Female	202	44.20
Gaming experience	Less than 1 year	22	4.80
	1–3 years	109	23.90
	3–5 years	201	44.00
	More than 5 years	125	27.40
Educational level	High school or below	4	0.90
	Associate degree	132	28.90
	Bachelor	301	65.90
	Master or above	20	4.40
Viewing frequency	Daily	95	20.80
	3-5 times per week	191	41.80
	1-2 times per week	123	26.90
	Never	48	10.50
Favorite virtual streamer category	Virtual idol	259	56.70
	Real-voiced virtual streamer	303	66.30
	Game character virtual streamer	385	84.20
	Two-dimensional style virtual streamer	164	35.90
	Sci-fi/futuristic style virtual streamer	97	21.20
Recharging experience	Yes	383	83.80
Recharging experience	No	74	16.20
Monthly recharging amount	CNY 0–100	246	53.80
	CNY 101–300	126	27.60
	CNY 301–500	49	10.70
	CNY 501–1,000	26	5.70
	More than CNY 1,000	10	2.20

Variable	Option	Frequency	Percentage (%)
Gender	Male	255	55.80
Gender	Female	202	44.20
Gaming experience	Less than 1 year	22	4.80
	1–3 years	109	23.90
	3–5 years	201	44.00
	More than 5 years	125	27.40
Educational level	High school or below	4	0.90
	Associate degree	132	28.90
	Bachelor	301	65.90
	Master or above	20	4.40
Viewing frequency	Daily	95	20.80
	3-5 times per week	191	41.80
	1-2 times per week	123	26.90
	Never	48	10.50
Favorite virtual streamer category	Virtual idol	259	56.70
	Real-voiced virtual streamer	303	66.30
	Game character virtual streamer	385	84.20
	Two-dimensional style virtual streamer	164	35.90
	Sci-fi/futuristic style virtual streamer	97	21.20
Recharging experience	Yes	383	83.80
Recharging experience	No	74	16.20
Monthly recharging amount	CNY 0–100	246	53.80
	CNY 101–300	126	27.60
	CNY 301–500	49	10.70
	CNY 501–1,000	26	5.70
	More than CNY 1,000	10	2.20

Source(s): Authors’ own creation

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