Descriptive statistics and normality test results of each dimension
| Variable | Item | Mean | Std dev | Std. | Skewness | Kurtosis | Overall Skewness | |
|---|---|---|---|---|---|---|---|---|
| EP | EP1 | 3.72 | 1.257 | 1.581 | −0.84 | −0.302 | −1.049 | −0.273 |
| EP2 | 3.79 | 1.231 | 1.515 | −0.893 | −0.223 | |||
| EP3 | 3.77 | 1.218 | 1.483 | −0.925 | −0.036 | |||
| EP4 | 3.79 | 1.252 | 1.568 | −0.875 | −0.221 | |||
| EI | EI1 | 3.74 | 1.25 | 1.562 | −0.84 | −0.277 | −0.917 | −0.572 |
| EI2 | 3.72 | 1.213 | 1.471 | −0.801 | −0.259 | |||
| EI3 | 3.71 | 1.202 | 1.444 | −0.796 | −0.268 | |||
| EI4 | 3.72 | 1.247 | 1.555 | −0.737 | −0.475 | |||
| EA | EA1 | 4 | 1.041 | 1.083 | −1.102 | 0.869 | −1.382 | 1.267 |
| EA2 | 3.98 | 1.05 | 1.103 | −1.076 | 0.794 | |||
| EA3 | 3.99 | 1.054 | 1.112 | −1.094 | 0.801 | |||
| EA4 | 3.95 | 1.092 | 1.192 | −1.059 | 0.586 | |||
| EMP | EMP1 | 3.82 | 1.178 | 1.389 | −0.972 | 0.195 | −1.15 | 0.272 |
| EMP2 | 3.84 | 1.14 | 1.3 | −0.892 | 0.113 | |||
| EMP3 | 3.91 | 1.177 | 1.384 | −1.091 | 0.434 | |||
| EMP4 | 3.81 | 1.133 | 1.284 | −0.919 | 0.207 | |||
| EL | EL1 | 3.9 | 1.092 | 1.192 | −0.924 | 0.198 | −1.251 | 0.196 |
| EL2 | 3.82 | 1.185 | 1.403 | −0.969 | 0.134 | |||
| EL3 | 3.91 | 1.193 | 1.422 | −1.046 | 0.254 | |||
| EL4 | 3.85 | 1.198 | 1.435 | −0.905 | −0.065 | |||
| EL5 | 3.83 | 1.139 | 1.297 | −0.829 | −0.063 | |||
| WP | WP1 | 3.75 | 1.196 | 1.431 | −0.836 | −0.107 | −1.114 | −0.116 |
| WP2 | 3.74 | 1.238 | 1.532 | −0.794 | −0.341 | |||
| WP3 | 3.77 | 1.229 | 1.511 | −0.871 | −0.194 | |||
| WP4 | 3.84 | 1.194 | 1.425 | −0.981 | 0.139 | |||
| Variable | Item | Mean | Std dev | Std. | Skewness | Kurtosis | Overall Skewness | |
|---|---|---|---|---|---|---|---|---|
| EP | EP1 | 3.72 | 1.257 | 1.581 | −0.84 | −0.302 | −1.049 | −0.273 |
| EP2 | 3.79 | 1.231 | 1.515 | −0.893 | −0.223 | |||
| EP3 | 3.77 | 1.218 | 1.483 | −0.925 | −0.036 | |||
| EP4 | 3.79 | 1.252 | 1.568 | −0.875 | −0.221 | |||
| EI | EI1 | 3.74 | 1.25 | 1.562 | −0.84 | −0.277 | −0.917 | −0.572 |
| EI2 | 3.72 | 1.213 | 1.471 | −0.801 | −0.259 | |||
| EI3 | 3.71 | 1.202 | 1.444 | −0.796 | −0.268 | |||
| EI4 | 3.72 | 1.247 | 1.555 | −0.737 | −0.475 | |||
| EA | EA1 | 4 | 1.041 | 1.083 | −1.102 | 0.869 | −1.382 | 1.267 |
| EA2 | 3.98 | 1.05 | 1.103 | −1.076 | 0.794 | |||
| EA3 | 3.99 | 1.054 | 1.112 | −1.094 | 0.801 | |||
| EA4 | 3.95 | 1.092 | 1.192 | −1.059 | 0.586 | |||
| EMP | EMP1 | 3.82 | 1.178 | 1.389 | −0.972 | 0.195 | −1.15 | 0.272 |
| EMP2 | 3.84 | 1.14 | 1.3 | −0.892 | 0.113 | |||
| EMP3 | 3.91 | 1.177 | 1.384 | −1.091 | 0.434 | |||
| EMP4 | 3.81 | 1.133 | 1.284 | −0.919 | 0.207 | |||
| EL | EL1 | 3.9 | 1.092 | 1.192 | −0.924 | 0.198 | −1.251 | 0.196 |
| EL2 | 3.82 | 1.185 | 1.403 | −0.969 | 0.134 | |||
| EL3 | 3.91 | 1.193 | 1.422 | −1.046 | 0.254 | |||
| EL4 | 3.85 | 1.198 | 1.435 | −0.905 | −0.065 | |||
| EL5 | 3.83 | 1.139 | 1.297 | −0.829 | −0.063 | |||
| WP | WP1 | 3.75 | 1.196 | 1.431 | −0.836 | −0.107 | −1.114 | −0.116 |
| WP2 | 3.74 | 1.238 | 1.532 | −0.794 | −0.341 | |||
| WP3 | 3.77 | 1.229 | 1.511 | −0.871 | −0.194 | |||
| WP4 | 3.84 | 1.194 | 1.425 | −0.981 | 0.139 | |||
Note(s): Mean: average value; Std Dev: standard deviation; Std: standardized factor loadings. EP: Personalization of Emotional Expression; EI: Interactivity of Emotional Expression; EA: Authenticity of Emotional Expression; EMP: Empathy; EL: Emotional Labor; WP: Willingness to purchase
Source(s): Authors’ own creation
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