Table 2

Descriptive statistics and normality test results of each dimension

VariableItemMeanStd devStd.SkewnessKurtosisOverall Skewness
EPEP13.721.2571.581−0.84−0.302−1.049−0.273
EP23.791.2311.515−0.893−0.223
EP33.771.2181.483−0.925−0.036
EP43.791.2521.568−0.875−0.221
EIEI13.741.251.562−0.84−0.277−0.917−0.572
EI23.721.2131.471−0.801−0.259
EI33.711.2021.444−0.796−0.268
EI43.721.2471.555−0.737−0.475
EAEA141.0411.083−1.1020.869−1.3821.267
EA23.981.051.103−1.0760.794
EA33.991.0541.112−1.0940.801
EA43.951.0921.192−1.0590.586
EMPEMP13.821.1781.389−0.9720.195−1.150.272
EMP23.841.141.3−0.8920.113
EMP33.911.1771.384−1.0910.434
EMP43.811.1331.284−0.9190.207
ELEL13.91.0921.192−0.9240.198−1.2510.196
EL23.821.1851.403−0.9690.134
EL33.911.1931.422−1.0460.254
EL43.851.1981.435−0.905−0.065
EL53.831.1391.297−0.829−0.063
WPWP13.751.1961.431−0.836−0.107−1.114−0.116
WP23.741.2381.532−0.794−0.341
WP33.771.2291.511−0.871−0.194
WP43.841.1941.425−0.9810.139

Note(s): Mean: average value; Std Dev: standard deviation; Std: standardized factor loadings. EP: Personalization of Emotional Expression; EI: Interactivity of Emotional Expression; EA: Authenticity of Emotional Expression; EMP: Empathy; EL: Emotional Labor; WP: Willingness to purchase

Source(s): Authors’ own creation

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