Table 1 ANOVA results of experiments...

Table 1

ANOVA results of experiments using the decision method

	Sum of squares	df	Mean squares	F-statistic	p-value
Experiment 1 No additional information n = 702, adjusted R² = 0.030
Model	80644.53	6	13440.76	4.56	0.00
Firm-brand scenario	496.55	2	248.27	0.08	0.92
Forecast year	49438.37	2	24719.19	8.38	0.00
The decision method	30709.61	2	15354.81	5.21	0.01
Residual	2049886.20	695	2949.48
Total	2130530.80	701	3039.27
Experiment 2 With net book value n = 702, adjusted R² = 0.035
Model	328787.84	6	54797.97	5.18	0.000
Firm-brand scenario	2268.73	2	1134.36	0.11	0.898
Forecast year	136591.34	2	68295.67	6.46	0.002
The decision method	7351613.90	695	10577.86	8.98	0.000
Residual	7680401.70	701	10956.35
Total	328787.84	6	54797.97
Experiment 3 With dividend yield n = 702, adjusted R² = 0.057
Model	126924.65	6	21154.11	7.99	0.000
Firm-brand scenario	123.01	2	61.51	0.02	0.977
Forecast year	67171.47	2	33585.74	12.69	0.000
The decision method	59630.17	2	29815.08	11.27	0.000
Residual	1839145.20	695	2646.25
Total	1966069.90	701	2804.66
Experiment 4 With net book value and dividend yield n = 702, adjusted R² = 0.025
Model	229861.64	6	38310.27	3.96	0.001
Firm-brand scenario	713.70	2	356.85	0.04	0.964
Forecast year	160222.86	2	80111.43	8.28	0.000
The decision method	68925.09	2	34462.54	3.56	0.029
Residual	6720931.20	695	9670.40
Total	6950792.80	701	9915.54

	Sum of squares	df	Mean squares	F-statistic	p-value
Experiment 1No additional information n = 702, adjusted R² = 0.030
Model	80644.53	6	13440.76	4.56	0.00
Firm-brand scenario	496.55	2	248.27	0.08	0.92
Forecast year	49438.37	2	24719.19	8.38	0.00
The decision method	30709.61	2	15354.81	5.21	0.01
Residual	2049886.20	695	2949.48
Total	2130530.80	701	3039.27
Experiment 2With net book value n = 702, adjusted R² = 0.035
Model	328787.84	6	54797.97	5.18	0.000
Firm-brand scenario	2268.73	2	1134.36	0.11	0.898
Forecast year	136591.34	2	68295.67	6.46	0.002
The decision method	7351613.90	695	10577.86	8.98	0.000
Residual	7680401.70	701	10956.35
Total	328787.84	6	54797.97
Experiment 3With dividend yield n = 702, adjusted R² = 0.057
Model	126924.65	6	21154.11	7.99	0.000
Firm-brand scenario	123.01	2	61.51	0.02	0.977
Forecast year	67171.47	2	33585.74	12.69	0.000
The decision method	59630.17	2	29815.08	11.27	0.000
Residual	1839145.20	695	2646.25
Total	1966069.90	701	2804.66
Experiment 4With net book value and dividend yield n = 702, adjusted R² = 0.025
Model	229861.64	6	38310.27	3.96	0.001
Firm-brand scenario	713.70	2	356.85	0.04	0.964
Forecast year	160222.86	2	80111.43	8.28	0.000
The decision method	68925.09	2	34462.54	3.56	0.029
Residual	6720931.20	695	9670.40
Total	6950792.80	701	9915.54

Source(s): Developed by the author

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