Results of the Multi-Group Analysis (MGA) procedure
| Difference in path-coefficients | p values (new) | |
|---|---|---|
| Brand Anthropomorphism → Conversational Value | −0.103 | 0.259 |
| Brand Anthropomorphism → Attitude Towards Communication | −0.007 | 0.943 |
| Difference in path-coefficients | ||
|---|---|---|
| Brand Anthropomorphism → Conversational Value | −0.103 | 0.259 |
| Brand Anthropomorphism → Attitude Towards Communication | −0.007 | 0.943 |
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