Table A1

Participant details

PersonGenderAgeCountryCompany
P1Male25UKClothing
P2Male34UKFinancial services
P3Female53UKSoaps and wax melts
P4Female26UKClothing
P5Male22UKSelling tech products
P6Female40UKPowder coating
P7Male35SeychellesMedia house
P8Female56UKDentist surgery
P9Female23UKCandles
P10Male36UKProperty rentals
P11Female59UKEntertainment performing arts
P12Male33UKNutritional therapy
P13Male22UKFood
P14Female32UKCosmetic
P15Female24UKMakeup company
P16Male46UKLeisure activity
P17Male29UKContracting work for a bank
P18Male29USAIT services
P19Female22UKFood
P20Female26IrelandBath bombs
P21Female21UKBiotech startups
P22Male46UKMusic industry
P23Male41UKAccountancy services
P24Male34UKCandles
P25Male40UKLocal honey producer
P26Male44UKRecycling industry
P27Female27UKFinancial services
P28Male36UKSocial care enterprise
P29Female23UKMarketing
P30Male24IpswichTrading cards
P31Male23UKFinancial services
P32Female28UKCake service
P33Female28UKCosmetic
P34Female23UKTuition company
P35Male60UKCatering and bar equipment
P36Female52UKFashion goods
P37Male43UKTrading advisory
P38Male44UKAccountancy services
P39Male28UKToys for adults
P40Male46USAArchitectural precast products

Source:

Authors’ own creation

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