Table 7

Decision-making and AI role

DecisionAI roleQuotes
AutomatedMaking the decision“AI has transformed our operations by automating routine decisions” [Interview #12]
“AI can take decisions for specific processes when I have verified that – over time – the decisions it suggested were always successful” [Interview #31]
“For example, when AI decides based on a set of data at its disposal, it does not transform that data into knowledge; it just decides. The hope is that the decisions taken are the right ones!” [Interview #33]
“I think AI … needs to be automated in some sense; in the sense of a system that told me: you’re on status A, to go to status B, here’s the email” [Interview #30]
“We use these tools for their predictive capacity, to make different types of decisions, … in most cases operational” [Interview #47]
AugmentedRecommending one or multiple alternatives“In our organisation, AI doesn’t replace human judgment; it amplifies it. They work together to make more informed decisions” [Interview #11]
“What AI can do for us is simplify reality, providing us with a number of possible solutions to choose from” [Interview #15]
“AI provides us with additional insights and perspectives. This allows us to make more holistic decisions considering various factors.” [Interview #17]
“With AI augmentation, we can analyse complex datasets and uncover patterns that may not be apparent to human decision-makers. This has enabled us to make more accurate and impactful decisions” [Interview #18]
SupportedProviding insights“I am firmly convinced that the final decision is up to me, especially when it concerns delicate strategic choices and/or large investments of money. It goes without saying that AI tools can help me, but they can never replace me” [Interview #17]
"Through the use of AI-powered analytics, we're able to access real-time data and receive recommendations that support our decision-making. This has enabled us to make more strategic decisions aligned with our business objectives.” [Interview #20]
"AI provides valuable support in decision-making processes, enhancing our ability to make informed decisions based on data-driven insights.” [Interview #25]
“Decisions – when they refer to an extremely delicate business process – must always be taken by a human that AI can support” [Interview #31]
Source: Authors’ own work

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