Table 1

Description of participants

NoRoleYear of establishmentCompany’s sectorInterview mode
Ent-1Executive vice president2009Health and wellnessFace-to-face
Ent-2CEO2010Health and wellnessFace-to-face
Ent-3CEO2009Health and wellnessFace-to-face
Ent-4CEO2004Health and wellnessFace-to-face
Ent-5CEO2002Health and wellnessFace-to-face
Ent-6CEO2008Health and wellnessFace-to-face
Ent-7CEO2015Health and wellnessFace-to-face
Ent-8CEO2014Health and wellnessFace-to-face
Ent-9CEO2015Health and wellnessFace-to-face
Ent-10CEO2105Health and wellnessFace-to-face
Ent-11CEO2016Health and wellnessOnline
Ent-12CEO2000Health and wellnessOnline
Ent-13CEO2014Health and wellnessFace-to-face
Ent-14CEO2016Health and wellnessOnline
Ent-15Vice president, sales and marketing2004Health and wellnessFace-to-face
Ent-16Chief sales officer2003Health and wellnessFace-to-face
Ent-17 2013ConsultingFace-to-face
Ent-18CEO2012Health and wellnessFace-to-face
Ent-19CEO2013Health and wellnessFace-to-face
Ent-20CEO2018Health and wellnessOnline
Ent-21CEO2018Health and wellnessOnline
Ent-22CEO2002Health and wellnessOnline
Ent-23Chief marketing officer2000Health and wellnessOnline
EC-1Coordinator––Online
EC-2Coordinator––Online
FP-1Managing director1994FinanceOnline
Notes:

Ent = entrepreneurial actor; FP = financial provider; EC = ecosystem coordinator

Source: Authors’ own creation
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