| “Aspirational opportunity” | Individuals tend to talk about hierarchies of values connected to the strategy, aspirational objectives, and a sense of direction, lacking concreteness and implementation. | Shaping: make the opportunity more concrete, define a set of actions for roadmap implementation |
| “Enacted opportunity” | Individuals tend to talk about ongoing initiatives’ objectives, activities, resources and tasks | Scattering: make the opportunity clearer, investigating its current state and future developments |
| Unveiling: connect/verify the connection of the enacted opportunity to the overarching strategy, highlighting its values and aspirational objectives |
| “Enacted opportunity” | Individuals tend to talk about the obstacles and resources they face during the implementation of an enacted opportunity | Shifting: provide an alternative perspective to overcome the issues faced during the implementation, offer solutions to solve problems encountered |