Table 1.

The phases of the action research process with key events

PhasesYearsKey events of “action”
Phase 12016Born Jammefood 
Phase 22017Jammefood in Moovenda
Phase 32018Jafood 
Phase 42019The development
Phase 52020The COVID-19 pandemic
Phase 62021Fundraising
Phase 72022Academic Spin-Off
Phase 82023Jafood Premium 
Phase 92024Exit planning
Source(s): Author’s own work

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