Table 2.
Mapping the multinational FD companies operating in Italy and the Campi Flegrei Area, along with their key characteristics
| Company name | Headquarters | Average annual revenue | Key characteristics |
|---|---|---|---|
Just eat (Takeaway.com)  a | Amsterdam, The Netherlands | €3.56bn (2024)b | Active in Italy since 2011. Primarily provides a restaurant ordering platform, offering delivery riders only upon request. As one of the most globally recognised brands, it appeals strongly to international tourists seeking familiar services |
| Deliveroo | London, United Kingdom | £2.07bn (2024) | Operating in Italy since 2015. Known for its advanced logistics and the introduction of dark kitchens − delivery-only facilities enabling brand expansion without physical storefronts. Present in over 70 Italian cities |
| Glovo | Barcelona, Spain | €1bn (2023) | Active in Italy since 2018. Operates under an “everything delivery” model, offering food, groceries, pharmaceuticals and various other products. 24 / 7 service, user-friendly app and urban micro-hubs to optimise delivery times |
| Uber Eats (no longer active) | San Francisco, USA | $8.3bn (2023) | Present in Italy from 2016. Widely recognised for its aggressive discount strategy, including constant promotional offers. Integrated within the Uber app, it featured an extensive partner restaurant network and a streamlined user experience |
| Foodora (no longer active) | Berlin, Germany | Data not available | Operated in Italy from 2015 to 2018. Targeted restaurants are positioned slightly above the average market range. Among the first to introduce a visually engaging web interface that emphasises functionality and aesthetic appeal |
| Wolt (no longer active in Italy) | Helsinki, Finland | €500m (2022) | Operated in Italy from 2022. Initially launched in Milan and later expanded to Bologna and Rome. Known for its clean user interface, strong customer service and curated selection of restaurants. Part of the DoorDash group since 2022. The company has since ceased its operations in the Italian market |
Note(s):
aThe symbol indicates multinational companies that have operated or are currently operating within the same area as Jafood, the research’s case study. bAverage annual turnover figures are based on the most recent public information available. Some figures have been converted into euros for consistency
Source(s): Author’s own work