Conceptual matrix – codification of the variables under study
| Thematic concepts | HRM practices | Employer branding | Business performance |
|---|---|---|---|
| Parent codes | HRMP | EBR | BPR |
| Related coded information | Recruitment (Rec) Selection (Sel) Training (Tra) Development (Dev) Appraisal (App) Compensation (Com) and Wages (Wag) | “Image” (Ima) “Fame” (Fam) “Corporate image” (Coi) “Perception” (Per) “Character” (Car) “Reputation” (Rep) “Prestige” (Pre) “Signal” (Sig) “Communication” (Com) “Marketing” (Mar) | “Productivity” (Pro) “Profitability” (Prf) “Achievement of targets” (Act) “Efficiency” (Eff) “Performance” (Per) “Results” (Res) “Turnover” (Tuo) “Sales” (Sal) “Customer “satisfaction” (Cus) “Customer numbers” (Cun) “Customer Reservations” (Cur) |
| Thematic concepts | HRM practices | Employer branding | Business performance |
|---|---|---|---|
| Parent codes | HRMP | EBR | BPR |
| Related coded information | Recruitment (Rec) | “Image” (Ima) | “Productivity” (Pro) |
Source(s): Created by authors
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