Table 3

Conceptual matrix – codification of the variables under study

Thematic conceptsHRM practicesEmployer brandingBusiness performance
Parent codesHRMPEBRBPR
Related coded informationRecruitment (Rec)
Selection (Sel)
Training (Tra)
Development (Dev)
Appraisal (App)
Compensation (Com) and Wages (Wag)
“Image” (Ima)
“Fame” (Fam)
“Corporate image” (Coi)
“Perception” (Per)
“Character” (Car)
“Reputation” (Rep)
“Prestige” (Pre)
“Signal” (Sig)
“Communication” (Com)
“Marketing” (Mar)
“Productivity” (Pro)
“Profitability” (Prf)
“Achievement of targets” (Act)
“Efficiency” (Eff)
“Performance” (Per)
“Results” (Res)
“Turnover” (Tuo)
“Sales” (Sal)
“Customer “satisfaction” (Cus)
“Customer numbers” (Cun)
“Customer Reservations” (Cur)

Source(s): Created by authors

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