Descriptive statistics/independent variables and dependent variable
| Independent Variable | Min | Max | Mean | Median | St. dev. |
|---|---|---|---|---|---|
| TV Viewers | 0.01 | ** | 6.13 | 1.46 | 11.24 |
| Sports Property Stability | 1 | 165 | 56.1 | 27.0 | 50.9 |
| Twitter Following | 0 | 16.2M | 1.7M | 199k | 3.4M |
| Twitter Following | 1,937 | 35.3M | 4.6M | 381k | 9.4M |
| Importance of Property | 0 | 1 | 0.14 | 0 | 0.34 |
| Indoor/Outdoor | 0 | 1 | 0.53 | 1 | 0.49 |
| Length of Deal | 1 | 15 | 4.7 | 7.0 | 3.8 |
| Collective Deal | 0 | 1 | 0.16 | 0.008 | 0.36 |
| Time Slot Attractiveness | 0.2 | 31.8 | 3.1 | 2.2 | 2.3 |
| Popularity Across Demographics | −7.9 | 51.5 | 9.1 | 0.4 | 20.2 |
| Existence of Celebrities | 0 | 1 | 0.44 | 0.01 | 0.49 |
| Popularity of the Sports | 0 | 0.9 | 165k | 79k | 265k |
| Level of Sports | 0 | 1 | 0.27 | 0.01 | 0.44 |
| Gender Inclusiveness | 0 | 1 | 0.46 | 0.01 | 0.49 |
| Entry Participation Cost | 5 | 8M | 41.8 | 135 | 542k |
| National Sports Organizations | 7 | 222 | 126.8 | 123 | 69.1 |
| Fantasy Sports Existence | 0 | 1 | 0.51 | 1 | 0.50 |
| Fantasy Sports Participants | 0 | 36.3M | 10.4M | 9.5M | 11.7M |
| Independent Variable | Min | Max | Mean | Median | St. dev. |
|---|---|---|---|---|---|
| TV Viewers | 0.01 | ** | 6.13 | 1.46 | 11.24 |
| Sports Property Stability | 1 | 165 | 56.1 | 27.0 | 50.9 |
| Twitter Following | 0 | 16.2M | 1.7M | 199k | 3.4M |
| Twitter Following | 1,937 | 35.3M | 4.6M | 381k | 9.4M |
| Importance of Property | 0 | 1 | 0.14 | 0 | 0.34 |
| Indoor/Outdoor | 0 | 1 | 0.53 | 1 | 0.49 |
| Length of Deal | 1 | 15 | 4.7 | 7.0 | 3.8 |
| Collective Deal | 0 | 1 | 0.16 | 0.008 | 0.36 |
| Time Slot Attractiveness | 0.2 | 31.8 | 3.1 | 2.2 | 2.3 |
| Popularity Across Demographics | −7.9 | 51.5 | 9.1 | 0.4 | 20.2 |
| Existence of Celebrities | 0 | 1 | 0.44 | 0.01 | 0.49 |
| Popularity of the Sports | 0 | 0.9 | 165k | 79k | 265k |
| Level of Sports | 0 | 1 | 0.27 | 0.01 | 0.44 |
| Gender Inclusiveness | 0 | 1 | 0.46 | 0.01 | 0.49 |
| Entry Participation Cost | 5 | 8M | 41.8 | 135 | 542k |
| National Sports Organizations | 7 | 222 | 126.8 | 123 | 69.1 |
| Fantasy Sports Existence | 0 | 1 | 0.51 | 1 | 0.50 |
| Fantasy Sports Participants | 0 | 36.3M | 10.4M | 9.5M | 11.7M |
| Dependent Variable | Min | Max | Mean | Median | St. dv. |
|---|---|---|---|---|---|
| Annual Rights Fees | −$50k | ** | $4.9M | $200k | $11.6M |
| Dependent Variable | Min | Max | Mean | Median | St. dv. |
|---|---|---|---|---|---|
| Annual Rights Fees | −$50k | ** | $4.9M | $200k | $11.6M |
Note(s): **number concealed to protect anonymity of data
Source(s): Created by authors