Table 4 Univariate analysis of proxy... | Emerald Publishing

Table 4

Univariate analysis of proxy variables against rights fees (dependent variable)

No. Variable	Spearman Correlation to Rights Fees	Pearson Correlation to Rights Fees
1 Active Fantasy Participants	0.705**	0.619**
2 Facebook likes	0.513**	0.046*
3 TV Ratings	0.428**	0.741**
4 Cost to Participate	0.566**	−0.032 (not significant)
5 Demographic Reach	−0.016 (not significant)	0.016 (not significant)
6 Deal Length	−0.096**	0.134**
7 Indoor/Outdoor	0.424**	−0.067**

No. Variable	Spearman Correlation to Rights Fees	Pearson Correlation to Rights Fees
1 Active Fantasy Participants	0.705**	0.619**
2 Facebook likes	0.513**	0.046*
3 TV Ratings	0.428**	0.741**
4 Cost to Participate	0.566**	−0.032 (not significant)
5 Demographic Reach	−0.016 (not significant)	0.016 (not significant)
6 Deal Length	−0.096**	0.134**
7 Indoor/Outdoor	0.424**	−0.067**

Note(s): Significant at **p < 0.01, *p < 0.05

Source(s): Created by authors