Table 1 Measurements, means, and... | Emerald Publishing

Table 1

Measurements, means, and standard deviations

Construct and items	Cronbach’s alpha	M	SD
CSR communication authenticity	0.91	5.55	0.89
Actively’s mission/values text is genuine The CSR communication preserves what Actively means to me.* The CSR communication captures what makes Actively unique to me.* Actively’s mission/values text is in accordance with Actively’s values and beliefs Actively is being true to itself with its mission/values text Actively is standing up for what it believes in Actively is a socially responsible company Actively is concerned about improving the well-being of society
CSR communication credibility	0.91	5.15	1.16
I consider Actively’s mission/values text as credible Actively’s mission/values text seems trustworthy to me
CSR skepticism	0.89	3.21	1.27
It is doubtful that Actively is a socially responsible company It is uncertain that Actively is concerned to improve the well-being of society It is unsure that Actively follows high ethical standards It is questionable that Actively acts in a socially responsible way

Construct and items	Cronbach’s alpha	M	SD
CSR communication authenticity	0.91	5.55	0.89
Actively’s mission/values text is genuine The CSR communication preserves what Actively means to me.* The CSR communication captures what makes Actively unique to me.* Actively’s mission/values text is in accordance with Actively’s values and beliefs Actively is being true to itself with its mission/values text Actively is standing up for what it believes in Actively is a socially responsible company Actively is concerned about improving the well-being of society
CSR communication credibility	0.91	5.15	1.16
I consider Actively’s mission/values text as credible Actively’s mission/values text seems trustworthy to me
CSR skepticism	0.89	3.21	1.27
It is doubtful that Actively is a socially responsible company It is uncertain that Actively is concerned to improve the well-being of society It is unsure that Actively follows high ethical standards It is questionable that Actively acts in a socially responsible way

Note(s): *These items were excluded from the final data collection due to the results of the pre-test

Source(s): Authors’ own work