Descriptive characteristics of participants and their households (n = 14)
| Household | Gender | Household size | Age of children | Age of respondent | Work status | Year’s shopping groceries online regularly | Times shopping groceries online per month |
|---|---|---|---|---|---|---|---|
| 1 | Female | 2 adults, 1 child | 1 | 33 | Parental leave | 1 | 3–4 |
| 2 | Female | 2 adults, 2 children | 0, 2 | 33 | Parental leave | 3 | 4 |
| 3 | Female | 2 adults, 2 children | 5, 8 | 35 | Working full-time | 5,5 | 4 |
| 4 | Female | 2 adults, 2 children | 1, 4 | 33 | Working part-time | 3 | 4 |
| 5 | Male | 2 adults, 2 children | 13, 16 | 47 | Working full-time | 4–5 | 2–3 |
| 6 | Male | 2 adults, 2 children | 1, 3 | 30 | Working full-time | 2–3 | 3 |
| 7 | Female | 2 adults, 2 children | 3, 6 | 33 | Working full-time | 4 | 2 |
| 8 | Male | 2 adults, 3 children | Between 6–15 | 45 | Working full-time | 2–3 | 4 |
| 9 | Female | 2 adults, 3 children | Between 0–4 | 35 | Parental leave | 3 | 4 |
| 10 | Female | 2 adults, 2 children | 9, 14 | 42 | Working full-time | 3 | 4 |
| 11 | Female | 2 adults, 2 children | 1, 3 | 33 | Parental leave | 3 | 2 |
| 12 | Female | 2 adults, 2 children | 3, 5 | 32 | Working full-time | 1 | 4 |
| 13 | Female | 2 adults, 2 children | 6, 11 | 39 | Working full-time | 5–6 | 4 |
| 14 | Female | 2 adults, 2 children | 2, 5 | 32 | Working full-time | 4 | 8 |
| Household | Gender | Household size | Age of children | Age of respondent | Work status | Year’s shopping groceries online regularly | Times shopping groceries online per month |
|---|---|---|---|---|---|---|---|
| 1 | Female | 2 adults, | 1 | 33 | Parental leave | 1 | 3–4 |
| 2 | Female | 2 adults, | 0, 2 | 33 | Parental leave | 3 | 4 |
| 3 | Female | 2 adults, | 5, 8 | 35 | Working full-time | 5,5 | 4 |
| 4 | Female | 2 adults, | 1, 4 | 33 | Working part-time | 3 | 4 |
| 5 | Male | 2 adults, | 13, 16 | 47 | Working full-time | 4–5 | 2–3 |
| 6 | Male | 2 adults, | 1, 3 | 30 | Working full-time | 2–3 | 3 |
| 7 | Female | 2 adults, | 3, 6 | 33 | Working full-time | 4 | 2 |
| 8 | Male | 2 adults, | Between 6–15 | 45 | Working full-time | 2–3 | 4 |
| 9 | Female | 2 adults, | Between 0–4 | 35 | Parental leave | 3 | 4 |
| 10 | Female | 2 adults, | 9, 14 | 42 | Working full-time | 3 | 4 |
| 11 | Female | 2 adults, | 1, 3 | 33 | Parental leave | 3 | 2 |
| 12 | Female | 2 adults, | 3, 5 | 32 | Working full-time | 1 | 4 |
| 13 | Female | 2 adults, | 6, 11 | 39 | Working full-time | 5–6 | 4 |
| 14 | Female | 2 adults, | 2, 5 | 32 | Working full-time | 4 | 8 |
Source(s): Authors’ work
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