Table 3 An overview of the demographic... | Emerald Publishing

Table 3

An overview of the demographic profile of the respondents

Variables		Frequency	Percentage (%)
Gender	Male	105	46.26
Gender	Female	122	53.74
Age	18–25	120	52.86
Age	$\geq$ 26	107	47.14
Education	College degree or below	24	10.57
	University degree	98	43.17
	Master’s degree or above	105	46.26
Profession	Student	82	36.12
	Office staff	84	37.00
	Self-employed workers	10	4.41
	Other’s professionals	51	22.47
Monthly income (¥)	$\leq$ 6,000	139	61.24
	6,000–15,000	72	31.72
	$\geq$ 15,000	16	7.04
Monthly purchase frequency	1–2 times	155	68.28
Monthly purchase frequency	3 times or above	67	31.72

Variables		Frequency	Percentage (%)
Gender	Male	105	46.26
Gender	Female	122	53.74
Age	18–25	120	52.86
Age	$\geq$ 26	107	47.14
Education	College degree or below	24	10.57
	University degree	98	43.17
	Master’s degree or above	105	46.26
Profession	Student	82	36.12
	Office staff	84	37.00
	Self-employed workers	10	4.41
	Other’s professionals	51	22.47
Monthly income (¥)	$\leq$ 6,000	139	61.24
	6,000–15,000	72	31.72
	$\geq$ 15,000	16	7.04
Monthly purchase frequency	1–2 times	155	68.28
Monthly purchase frequency	3 times or above	67	31.72

Source(s): Authors’ own work