Table 2 Correlations between mood, food... | Emerald Publishing

Table 2

Correlations between mood, food neophobia as well as motives (N = 1,114)

	Positive mood	Negative mood	Food neophobia
Positive mood	–
Negative mood	−0.02^(n.s.)	–
Food neophobia	−0.16***	0.15***	–
Brand awareness	0.26***	0.13***	0.11***
Convenience	0.07*	0.12***	0.12***
Design	0.20***	0.24***	0.05^(n.s.)
Familiar products	0.16***	0.06^(n.s.)	0.30***
Flawless products	0.19***	−0.01^(n.s.)	0.13***
Freshness	0.15***	−0.24***	−0.18***
Gentle processing	0.21***	−0.05^(n.s.)	−0.16***
Health	0.27***	−0.13***	−0.19***
Low priced	−0.04^(n.s.)	0.09**	0.08**
Regional	0.20***	−0.09**	−0.11***
Seal	0.22***	−0.06^(n.s.)	−0.10**
Taste	0.13***	−0.19***	−0.20***

	Positive mood	Negative mood	Food neophobia
Positive mood	–
Negative mood	−0.02^(n.s.)	–
Food neophobia	−0.16***	0.15***	–
Brand awareness	0.26***	0.13***	0.11***
Convenience	0.07*	0.12***	0.12***
Design	0.20***	0.24***	0.05^(n.s.)
Familiar products	0.16***	0.06^(n.s.)	0.30***
Flawless products	0.19***	−0.01^(n.s.)	0.13***
Freshness	0.15***	−0.24***	−0.18***
Gentle processing	0.21***	−0.05^(n.s.)	−0.16***
Health	0.27***	−0.13***	−0.19***
Low priced	−0.04^(n.s.)	0.09**	0.08**
Regional	0.20***	−0.09**	−0.11***
Seal	0.22***	−0.06^(n.s.)	−0.10**
Taste	0.13***	−0.19***	−0.20***

Note(s): The analysis is based on Pearson correlation coefficients; signifcance (two-sided): ***p < 0.001 **p < 0.01 * p < 0.05