Overview study participants
| Company name/pseudonym | Role of company | Role of interviewee |
|---|---|---|
| Urban Deli | Retailer/restaurant | Respondent 1 |
| Respondent 2 | ||
| Respondent 3 | ||
| Respondent 4 | ||
| Proteins 1 | Wholesaler | Environmental Sustainability Manager |
| Proteins 2 | Wholesaler | Sustainability and Quality Manager |
| Vegetables 1 | Wholesaler | Buyer |
| Vegetables 2 | Wholesaler | Owner |
| Proteins 3 | Farmer/processor | Owner |
| Proteins 4 | Farmer/processor | Quality Manager |
| Proteins 5 | Farmer/processor | Quality and Environment Director |
| Vegetables 3 | Farmer/processor | Quality and Environment Manager |
| Vegetables 4 | Farmer/processor | Owner |
| Vegetables 5 | Farmer/processor | Quality and Food Safety Manager |
| Company name/pseudonym | Role of company | Role of interviewee |
|---|---|---|
| Urban Deli | Retailer/restaurant | Respondent 1 |
| Respondent 2 | ||
| Respondent 3 | ||
| Respondent 4 | ||
| Proteins 1 | Wholesaler | Environmental Sustainability Manager |
| Proteins 2 | Wholesaler | Sustainability and Quality Manager |
| Vegetables 1 | Wholesaler | Buyer |
| Vegetables 2 | Wholesaler | Owner |
| Proteins 3 | Farmer/processor | Owner |
| Proteins 4 | Farmer/processor | Quality Manager |
| Proteins 5 | Farmer/processor | Quality and Environment Director |
| Vegetables 3 | Farmer/processor | Quality and Environment Manager |
| Vegetables 4 | Farmer/processor | Owner |
| Vegetables 5 | Farmer/processor | Quality and Food Safety Manager |
Source(s): Authors’ own work