Table 4

Correlations between first-order constructs

12345678910111213
1. Macro drivers1.00            
2. Micro drivers0.57**1.00           
3. Attachment0.72**0.69**1.00          
4. Sympathy0.75**0.52**0.77**1.00         
5. Political-economical country image0.45**0.49**0.63**0.50**1.00        
6. Social country image0.52**0.51**0.63**0.55**0.86**1.00       
7. Environmental country image0.38**0.55**0.57**0.42**0.78**0.79**1.00      
8. Efficiency and quality0.56**0.38**0.55**0.52**0.49**0.55**0.54**1.00     
9. Social value0.16**0.46**0.40**0.14*0.50**0.48**0.56**0.35**1.00    
10. Hedonic value0.54**0.44**0.55**0.49**0.51**0.51**0.50**0.75**0.39**1.00   
11. Altruistic value0.27**0.48**0.45**0.26**0.55**0.50**0.67**0.51**0.71**0.53**1.00  
12. General RTB−0.23**−0.01−0.10−0.24**0.01−0.07−0.05−0.32**0.20**−0.34**0.021.00 
13. Relative RTB−0.25**−0.09−0.16*−0.28**−0.03−0.11−0.14−0.36**0.12−0.40**−0.080.87**1.00

Note(s): **Significant for p < 0.01

Source(s): Authors’ own work
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