Table 5

Construct correlations

123567
1. Experience with a country1.00     
2. Consumer affinity0.82**1.00    
3. Consumer ethnocentrism−0.10−0.111.00   
5. Country image0.54**0.62*0.051.00  
6. Perceived value0.58**0.60**0.010.67**1.00 
7. Reluctance to buy−0.21**−0.20**0.03*−0.07−0.29**1.00

Note(s): *Significant for p < 0.05; **Significant for p < 0.01

Source(s): Authors’ own work

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