Construct correlations
| 1 | 2 | 3 | 5 | 6 | 7 | |
|---|---|---|---|---|---|---|
| 1. Experience with a country | 1.00 | |||||
| 2. Consumer affinity | 0.82** | 1.00 | ||||
| 3. Consumer ethnocentrism | −0.10 | −0.11 | 1.00 | |||
| 5. Country image | 0.54** | 0.62* | 0.05 | 1.00 | ||
| 6. Perceived value | 0.58** | 0.60** | 0.01 | 0.67** | 1.00 | |
| 7. Reluctance to buy | −0.21** | −0.20** | 0.03* | −0.07 | −0.29** | 1.00 |
| 1 | 2 | 3 | 5 | 6 | 7 | |
|---|---|---|---|---|---|---|
| 1. Experience with a country | 1.00 | |||||
| 2. Consumer affinity | 0.82** | 1.00 | ||||
| 3. Consumer ethnocentrism | −0.10 | −0.11 | 1.00 | |||
| 5. Country image | 0.54** | 0.62* | 0.05 | 1.00 | ||
| 6. Perceived value | 0.58** | 0.60** | 0.01 | 0.67** | 1.00 | |
| 7. Reluctance to buy | −0.21** | −0.20** | 0.03* | −0.07 | −0.29** | 1.00 |
Note(s): *Significant for p < 0.05; **Significant for p < 0.01
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.