Table 2 Retailer by segmentation Non... | Emerald Publishing

Table 2

Retailer by segmentation

	Non buyers	Light buyers	Medium buyers	Heavy buyers	Total
Mercadona	5.4	29.9	43.7	45.9	38.1
Carrefour	18.9	18.2	13.9	12.7	15.3
Lidl	2.7	9.3	13.2	16.8	12.3
Dia	2.7	5.7	6.8	6.8	6.3
Eroski-Caprabo	16.2	8.4	5.1	3.6	6.3
Alcampo	13.5	7.5	5.9	3.2	6.1
Consum	2.7	4.2	1.7	4.1	3.1
Ahorramás		2.1	1.7	0.5	1.5
Hipercor	5.4	2.7	0.5	0.5	1.4
Bonpreu	2.7	1.2	1.5	0.5	1.2
Grocery stores	5.4	1.2	0.5		0.8
Aldi	5.4	1.5	0.2		0.8
Alimerka		1.5	0.2	0.5	0.7
Gadis		0.6	0.7		0.5
El Corte Inglés supermarket	18.9	6.3	4.4	5	5.7
Total	100	100	100	100	100

	Non buyers	Light buyers	Medium buyers	Heavy buyers	Total
Mercadona	5.4	29.9	43.7	45.9	38.1
Carrefour	18.9	18.2	13.9	12.7	15.3
Lidl	2.7	9.3	13.2	16.8	12.3
Dia	2.7	5.7	6.8	6.8	6.3
Eroski-Caprabo	16.2	8.4	5.1	3.6	6.3
Alcampo	13.5	7.5	5.9	3.2	6.1
Consum	2.7	4.2	1.7	4.1	3.1
Ahorramás		2.1	1.7	0.5	1.5
Hipercor	5.4	2.7	0.5	0.5	1.4
Bonpreu	2.7	1.2	1.5	0.5	1.2
Grocery stores	5.4	1.2	0.5		0.8
Aldi	5.4	1.5	0.2		0.8
Alimerka		1.5	0.2	0.5	0.7
Gadis		0.6	0.7		0.5
El Corte Inglés supermarket	18.9	6.3	4.4	5	5.7
Total	100	100	100	100	100

Source(s): Authors’ work