Table 3 Price consideration by... | Emerald Publishing

Table 3

Price consideration by segmentation

	Non buyers	Light buyers	Medium buyers	Heavy buyers	Total
10–20% cheaper	48.6	36.1	29.3	26.8	31.7
21–30% cheaper	10.8	36.7	39	37.3	36.8
31–40% cheaper		12.2	13.2	15	12.8
41–50% cheaper	2.7	3.3	4.9	6.4	4.6
More than 50%	2.7	2.4	5.6	8.6	5.1
I don’t know	35.1	9.3	8	5.9	9
Total	100	100	100	100	100

	Non buyers	Light buyers	Medium buyers	Heavy buyers	Total
10–20% cheaper	48.6	36.1	29.3	26.8	31.7
21–30% cheaper	10.8	36.7	39	37.3	36.8
31–40% cheaper		12.2	13.2	15	12.8
41–50% cheaper	2.7	3.3	4.9	6.4	4.6
More than 50%	2.7	2.4	5.6	8.6	5.1
I don’t know	35.1	9.3	8	5.9	9
Total	100	100	100	100	100

Source(s): Authors’ work