Table 8 Coefficients of the model Factor... | Emerald Publishing

Table 8

Coefficients of the model

Factor	Non-standard coefficients		Standard coefficients
Factor	B	Standard error	Beta	t	Sig.	Factor weight
(Constant)	18,206	0.055		330,583	0.00
1. Quality	2,086	0.057	0.581	36.5	0.00	27.50%
2. Utility and benefit of PL	1,531	0.057	0.429	26,945	0.00	20.30%
3. Assortment and convenience	0.697	0.056	0.197	12,406	0.00	9.30%
4. Price	0.755	0.056	0.216	13,599	0.00	10.20%
5. Recognition	0.932	0.056	0.266	16,715	0.00	12.60%
6. Local culture	0.672	0.055	0.194	12,187	0.00	9.20%
7. Willingness to pay	0.33	0.055	0.095	5,954	0.00	4.50%
8. Services	0.474	0.056	0.134	8,446	0.00	6.40%

Factor	Non-standard coefficients		Standard coefficients
Factor	B	Standard error	Beta	t	Sig.	Factor weight
(Constant)	18,206	0.055		330,583	0.00
1. Quality	2,086	0.057	0.581	36.5	0.00	27.50%
2. Utility and benefit of PL	1,531	0.057	0.429	26,945	0.00	20.30%
3. Assortment and convenience	0.697	0.056	0.197	12,406	0.00	9.30%
4. Price	0.755	0.056	0.216	13,599	0.00	10.20%
5. Recognition	0.932	0.056	0.266	16,715	0.00	12.60%
6. Local culture	0.672	0.055	0.194	12,187	0.00	9.20%
7. Willingness to pay	0.33	0.055	0.095	5,954	0.00	4.50%
8. Services	0.474	0.056	0.134	8,446	0.00	6.40%

Source(s): Authors’ work