Table 1

List of seminal studies on wine experience, technology experience in wine tourism, and luxury hospitality

AuthorMethodologyPurpose of the paperMain findingsN, citations
Luxury hospitality
Batat (2021) Qualitative. Longitudinal ethnographic study in 35 French Michelin-starred restaurants (1, 2, and 3 Michelin stars) in FranceTo understand the role of luxury gastronomy in enhancing the attractiveness of tourism destinationsLuxury restaurants boost destinations by offering exclusive dining experiences, showcasing local products and food culture, thereby increasing media visibility136
Amatulli et al. (2021) Two experiments: 1) online study with 198 participants 2) A field study with 152 participantsTo investigate the effect of a luxury hotel’s marketing communication strategy on consumers’ willingness to book a room with a focus on environmental sustainabilityLuxury hotel’s communication strategy that emphasizes environmental sustainability is associated with a higher consumer willingness to book a room. This effect is mediated by the perceived integrity of the luxury hotel95
Buehring and O’Mahony (2019) Qualitative. Delphy with hotel experts and interviews with hotel guestsTo identify the constructs and generators of memorable experiences (ME) from the perspectives of luxury hotel hosts and guests40 value generating factors emerged from analysis. These were validated and complemented by guests with 19 additional factors that create memorable experiences according to visitors43
Zainurin et al. (2021) Qualitative. n depth analysis and interviews with three vineyards located in New ZealandTo explore how luxury was created and then delivered to vineyard guestsWine luxury experience design is driven by innovation, risk taking, entrepreneurship, and exclusivity. It is also based on co-creation of experiences with guests4
Jain et al. (2023) Systematic Literature ReviewTo understand what creates memorable experiences in luxury hotels, taking the vies of both companies and guestsThe study provides a thematic analysis of luxury hospitality19
Luna-Cortés et al. (2022) Systematic Literature Review and co-occurrence anlysisto Provide a thematic analysis of Luxury HospitalityThe study provides a definition of Luxury Hospitality, and analyze three research topic: (1) consumer experience; (2) sustainability, (3) effects of Covid-1926
Wine experience
Brochado et al. (2019) Qualitative. Content analysis of 470 TripAdvisor reviews of 5 wine hotels in Douro Valley, PortugalTo identify the main themes of sensory experiences shared online by wine touristsVisual aesthetics and taste were the most frequently mentioned senses, followed by hearing, highlighting the importance of the overall sensory experience in wine tourism. Wine tasting and purchasing were central to the wine tourism experience207
Wen and Leung (2021) Experimental design with 203 young wine consumers comparing VR vs traditional wine tour videosTo explore the influence of virtual wine tours on young consumers’ wine sensory experience and purchasing behaviorsConsumers with higher wine knowledge appreciated video presence and wine tastes/aromas more151
Bruwer and Rueger-Muck (2019) Quantitative. Survey of 513 visitors to Barossa Valley wine region in AustraliaTo examine the nature of wine tourist motivations and effect of destination factors from a hedonic perspectiveMost important destination characteristic is scenic beauty of landscape.Wine tourism engagement decision is generally impulsive. No major differences in perceptions across age generations140
Leri and Theodoridis (2019) Quantitative. Survey of 615 winery visitors in Greece using structured questionnaires and path analysisTo explore the impact of winery, visit experiences on visitors’ emotions, satisfaction and post-visit behavioral intentionsWinery environment (especially atmospherics, signage and facilities), other visitors’ behavior, and visitors’ desire to learn and have fun positively impact visitors’ emotions133
Santos et al. (2019) Literature review and content analysisTo provide a theoretical and conceptual analysis of wine and wine tourism experiencesKey dimensions of wine experience are authenticity, service interaction, surrounding scenery, product offerings, information dissemination, personal growth, lifestyle. Wine tourism experience results from combination of core wine product, destination appeal, and cultural product104
Technology experience
Carmer et al. (2024) Systematic Literature ReviewAnalyze sensory wine education in hospitalityIt highlights five key areas in sensory education, showing the importance of technology in wine education43
Martínez-Falcó et al. (2024) Quantitative: SurveysThis paper explores how wine tourism acts as a catalyst for green innovations in the Spanish wine industryThe research results show that wine tourism activity has a positive and significant influence on green product and process innovation63
Festa et al. (2023) Quantitative: SurveysThe main aim of this research was to investigate whether and how digitalization affects sustainability and performance in wine tourismThe research shows that the more digitalized wineries are, the more sustainable they become and the better their performance45

Source(s): Authors’ own work

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