List of physical and digital experiential items investigated according to the four Es model
| Wine physical experience | 4E model classification |
|---|---|
| Wine tasting | Educational |
| Winery visit | Esthetic |
| Consuming winescape | Esthetic |
| Outdoor activities and sports | Escapism |
| Events | Entertainment |
| Restaurants and bar | Esthetic |
| Food tasting | Educational + Esthetic |
| Heritage site visits | Escapism |
| Wine demonstrations | Entertainment |
| Wine academy | Educational |
| B2B activities | Entertainment |
| Wellness and relax | Esthetic |
| Wine shops | Entertainment |
| Harvesting activities | Escapism |
| Wine digital experience | 4E model classification |
| AR | Esthetic + Educational |
| Digital payment | Esthetic |
| E-Commerce | Entertainment |
| Wi-Fi | Escapism + Esthetic |
| Virtual tour | Escapism |
| Wine physical experience | 4E model classification |
|---|---|
| Wine tasting | Educational |
| Winery visit | Esthetic |
| Consuming winescape | Esthetic |
| Outdoor activities and sports | Escapism |
| Events | Entertainment |
| Restaurants and bar | Esthetic |
| Food tasting | Educational + Esthetic |
| Heritage site visits | Escapism |
| Wine demonstrations | Entertainment |
| Wine academy | Educational |
| B2B activities | Entertainment |
| Wellness and relax | Esthetic |
| Wine shops | Entertainment |
| Harvesting activities | Escapism |
| AR | Esthetic + Educational |
| Digital payment | Esthetic |
| E-Commerce | Entertainment |
| Wi-Fi | Escapism + Esthetic |
| Virtual tour | Escapism |
Source(s): Authors’ elaboration on data collected
As a benefit of your subscription, you can share temporary access to restricted articles.
Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.
Please sign in to your personal account to gift article access.
As a benefit of your subscription, you can share temporary access to restricted articles.
Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.
Gift articles remaining: --
Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.
Gift articles remaining: --
As a benefit of your subscription, you can share temporary access to restricted articles.
Each link will stop working after 30 days or 10 uses.
You have reached the limit of 10 links within a 30 day period.
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.