Table 4

Interview guide questions

Why did you start the wine hospitality activities next to the winery?
With respect to the characteristics of your cluster, which aspects do you consider most important?
What is the role of your guests in the creation of the wine experience?
What is the role of the winery in the creation of the wine experience?
What role does digital play in the creation of the wine experience?
How are digital technologies integrated into the physical experience?

Source(s): Authors’ own work

or Create an Account

Close Modal
Close Modal

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Please sign in to your personal account to gift article access.

Register

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses.

You have reached the limit of 10 links within a 30 day period.