Interview guide questions
| Why did you start the wine hospitality activities next to the winery? |
| With respect to the characteristics of your cluster, which aspects do you consider most important? |
| What is the role of your guests in the creation of the wine experience? |
| What is the role of the winery in the creation of the wine experience? |
| What role does digital play in the creation of the wine experience? |
| How are digital technologies integrated into the physical experience? |
| Why did you start the wine hospitality activities next to the winery? |
| With respect to the characteristics of your cluster, which aspects do you consider most important? |
| What is the role of your guests in the creation of the wine experience? |
| What is the role of the winery in the creation of the wine experience? |
| What role does digital play in the creation of the wine experience? |
| How are digital technologies integrated into the physical experience? |
Source(s): Authors’ own work
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