One-way ANOVA
| Predictor | MS | DF | F | p |
|---|---|---|---|---|
| Restaurants and bar | 2.26 | 5 | 12.683 | 0.00 |
| Wine tasting | 1.70 | 5 | 23.765 | 0.00 |
| Winery visit | 5.15 | 5 | 71.669 | 0.00 |
| Heritage site visits | 3.29 | 5 | 21.288 | 0.00 |
| Wine demonstrations | 2.49 | 5 | 17.368 | 0.00 |
| B2B activities | 0.61 | 5 | 10.936 | 0.00 |
| Consuming winescape | 3.32 | 5 | 21.624 | 0.00 |
| Wine academy | 0.76 | 5 | 11.370 | 0.00 |
| Events | 2.21 | 5 | 16.158 | 0.00 |
| E-commerce | 1.32 | 5 | 7.286 | 0.00 |
| Wellness and relax | 2.84 | 5 | 20.130 | 0.00 |
| Wine shops | 1.11 | 5 | 10.798 | 0.00 |
| AR | 0.09 | 5 | 9.953 | 0.00 |
| Virtual tour | 0.10 | 5 | 4.774 | 0.00 |
| Outdoor activities and sports | 3.80 | 5 | 33.753 | 0.00 |
| Food tasting | 3.36 | 5 | 22.287 | 0.00 |
| Harvesting activities | 0.03 | 5 | 0.785 | 0.00 |
| Wi-Fi | 3.60 | 5 | 28.020 | 0.00 |
| Digital payment | 2.07 | 5 | 28.422 | 0.00 |
| Predictor | MS | DF | ||
|---|---|---|---|---|
| Restaurants and bar | 2.26 | 5 | 12.683 | 0.00 |
| Wine tasting | 1.70 | 5 | 23.765 | 0.00 |
| Winery visit | 5.15 | 5 | 71.669 | 0.00 |
| Heritage site visits | 3.29 | 5 | 21.288 | 0.00 |
| Wine demonstrations | 2.49 | 5 | 17.368 | 0.00 |
| B2B activities | 0.61 | 5 | 10.936 | 0.00 |
| Consuming winescape | 3.32 | 5 | 21.624 | 0.00 |
| Wine academy | 0.76 | 5 | 11.370 | 0.00 |
| Events | 2.21 | 5 | 16.158 | 0.00 |
| E-commerce | 1.32 | 5 | 7.286 | 0.00 |
| Wellness and relax | 2.84 | 5 | 20.130 | 0.00 |
| Wine shops | 1.11 | 5 | 10.798 | 0.00 |
| AR | 0.09 | 5 | 9.953 | 0.00 |
| Virtual tour | 0.10 | 5 | 4.774 | 0.00 |
| Outdoor activities and sports | 3.80 | 5 | 33.753 | 0.00 |
| Food tasting | 3.36 | 5 | 22.287 | 0.00 |
| Harvesting activities | 0.03 | 5 | 0.785 | 0.00 |
| Wi-Fi | 3.60 | 5 | 28.020 | 0.00 |
| Digital payment | 2.07 | 5 | 28.422 | 0.00 |
Note(s): MS: mean square; DF: degrees of freedom; F: F-test; p: significance level
Source(s): Authors’ elaboration on data collected
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