Table 2

Filtering survey questionnaire

Screening questions
IHow often do you purchase food products because of health considerations? (1: Never 2: Rarely, 3: Sometimes, 4: Often, 5: Always)
IIHow often do you purchase food products because of animal well-being considerations? (1: Never 2: Rarely, 3: Sometimes, 4: Often, 5: Always)
IIIHow often do you purchase food products because of environmental considerations? (1: Never 2: Rarely, 3: Sometimes, 4: Often, 5: Always)
IVHow frequently do you consume/purchase artisan food brands? (1: Never 2: Rarely, 3: Sometimes, 4: Often, 5: Always)
VHow ethical do you perceive artisan food brands to be? (1: Very unethical – 2: unethical 3: Neutral 4: Ethical 5: Very ethical)

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