Articles analysed on Scent Marketing
| Authors | Year | Title | Measurement scale | Dimensions | |
|---|---|---|---|---|---|
| 1 | Anggie, C., Haryanto, J | 2011 | Analysis of the effect of olfactory, approach behavior, and experiential marketing toward purchase intention | Likert | Consumer behaviour/purchase intention |
| 2 | Beyts; C., Chaya, C., Dehrmann, F., James, S., Smart, K., Hort, J | 2017 | A comparison of self-reported emotional and implicit responses to aromas in beer | Likert/Autonomous measures | Aromas/pleasure-pleasure/physiological and facial expressions |
| 3 | Castellanos, K., Hudson, J., Haviland-Jones, J., Wilson, P | 2010 | Does exposure to ambient odors influence the emotional content of memories? | Linguistic Inquiry and Word Count | Emotive/evocative memory |
| 4 | Cerulo, K | 2018 | Scents and Sensibility: Olfaction, Sense-Making, and Meaning Attribution | Blind odour tests | Construction of meaning/social class |
| 5 | Chebat, J., Michon, R | 2003 | Impact of ambient odors on mall shoppers’ emotions, cognition, and spending: A test of competitive causal theorie | Likert | Scent/perception of the environment |
| 6 | Dörtyol, İ | 2021 | Do consumers need to smell? Scale development and valida-tion | Likert | Need-to-Smell (NTS) scale Aroma/expectation, desire, satisfaction, confidence, avoidance/impulse purchase |
| 7 | Gómez Gallo, S., Hernández Zelaya, S | 2020 | Smell in sensory marketing: Zara Home case study | Likert | Purchase intent/consumer loyalty/brand evocation |
| 8 | Herrmann, A., Zidansek, M., Sprott, D., Spangenberg, E | 2013 | The Power of Simplicity: Processing Fluency and the Effects of Olfactory Cues on Retail Sales | Likert | Consumer responses |
| Authors | Year | Title | Measurement scale | Dimensions | |
|---|---|---|---|---|---|
| 1 | Anggie, C., Haryanto, J | 2011 | Analysis of the effect of olfactory, approach behavior, and experiential marketing toward purchase intention | Likert | Consumer behaviour/purchase intention |
| 2 | Beyts; C., Chaya, C., Dehrmann, F., James, S., Smart, K., Hort, J | 2017 | A comparison of self-reported emotional and implicit responses to aromas in beer | Likert/Autonomous measures | Aromas/pleasure-pleasure/physiological and facial expressions |
| 3 | Castellanos, K., Hudson, J., Haviland-Jones, J., Wilson, P | 2010 | Does exposure to ambient odors influence the emotional content of memories? | Linguistic Inquiry and Word Count | Emotive/evocative memory |
| 4 | Cerulo, K | 2018 | Scents and Sensibility: Olfaction, Sense-Making, and Meaning Attribution | Blind odour tests | Construction of meaning/social class |
| 5 | Chebat, J., Michon, R | 2003 | Impact of ambient odors on mall shoppers’ emotions, cognition, and spending: A test of competitive causal theorie | Likert | Scent/perception of the environment |
| 6 | Dörtyol, İ | 2021 | Do consumers need to smell? Scale development and valida-tion | Likert | Need-to-Smell (NTS) scale |
| 7 | Gómez Gallo, S., Hernández Zelaya, S | 2020 | Smell in sensory marketing: Zara Home case study | Likert | Purchase intent/consumer loyalty/brand evocation |
| 8 | Herrmann, A., Zidansek, M., Sprott, D., Spangenberg, E | 2013 | The Power of Simplicity: Processing Fluency and the Effects of Olfactory Cues on Retail Sales | Likert | Consumer responses |
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