Table 4

Articles analysed on Scent Marketing

AuthorsYearTitleMeasurement scaleDimensions
1Anggie, C., Haryanto, J2011Analysis of the effect of olfactory, approach behavior, and experiential marketing toward purchase intentionLikertConsumer behaviour/purchase intention
2Beyts; C., Chaya, C., Dehrmann, F., James, S., Smart, K., Hort, J2017A comparison of self-reported emotional and implicit responses to aromas in beerLikert/Autonomous measuresAromas/pleasure-pleasure/physiological and facial expressions
3Castellanos, K., Hudson, J., Haviland-Jones, J., Wilson, P2010Does exposure to ambient odors influence the emotional content of memories?Linguistic Inquiry and Word CountEmotive/evocative memory
4Cerulo, K2018Scents and Sensibility: Olfaction, Sense-Making, and Meaning AttributionBlind odour testsConstruction of meaning/social class
5Chebat, J., Michon, R2003Impact of ambient odors on mall shoppers’ emotions, cognition, and spending: A test of competitive causal theorieLikertScent/perception of the environment
6Dörtyol, İ2021Do consumers need to smell? Scale development and valida-tionLikertNeed-to-Smell (NTS) scale
Aroma/expectation, desire, satisfaction, confidence, avoidance/impulse purchase
7Gómez Gallo, S., Hernández Zelaya, S2020Smell in sensory marketing: Zara Home case studyLikertPurchase intent/consumer loyalty/brand evocation
8Herrmann, A., Zidansek, M., Sprott, D., Spangenberg, E2013The Power of Simplicity: Processing Fluency and the Effects of Olfactory Cues on Retail SalesLikertConsumer responses
Source(s): Authors’ work

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