Sociodemographic characteristics of the consumer
| Demographic characteristics | N (503) | |
|---|---|---|
| n | Percentage (%) | |
| Age (years) | ||
| 18–29 | 134 | 26.6 |
| 30–39 | 196 | 39 |
| 40–49 | 136 | 27 |
| 50 and above | 37 | 7.4 |
| Gender | ||
| Female | 454 | 90.3 |
| Male | 49 | 9.7 |
| Education | ||
| Primary/secondary | 259 | 51.5 |
| University (Bachelor/Masters/above) | 244 | 48.5 |
| Number of persons in family | ||
| Up to 5 | 268 | 53.3 |
| 6 and more | 235 | 46.7 |
| Number of children in family | ||
| 0–1 | 130 | 25.8 |
| 2–3 | 317 | 63 |
| 4 and more | 56 | 11.1 |
| Residency place | ||
| Urban | 253 | 50.3 |
| Rural | 250 | 49.7 |
| Demographic characteristics | ||
|---|---|---|
| Percentage (%) | ||
| 18–29 | 134 | 26.6 |
| 30–39 | 196 | 39 |
| 40–49 | 136 | 27 |
| 50 and above | 37 | 7.4 |
| Female | 454 | 90.3 |
| Male | 49 | 9.7 |
| Primary/secondary | 259 | 51.5 |
| University (Bachelor/Masters/above) | 244 | 48.5 |
| Up to 5 | 268 | 53.3 |
| 6 and more | 235 | 46.7 |
| 0–1 | 130 | 25.8 |
| 2–3 | 317 | 63 |
| 4 and more | 56 | 11.1 |
| Urban | 253 | 50.3 |
| Rural | 250 | 49.7 |
Source(s): Authors’ own work
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