Results of two-way ANCOVA (Study 2)
| Source | Type III sum of squares | df | Mean square | F | p |
|---|---|---|---|---|---|
| DV is purchase intention | |||||
| Corrected model | 49.96 | 5.00 | 9.99 | 2.78 | 0.02 |
| Intercept | 262.34 | 1.00 | 262.34 | 72.90 | <0.001 |
| Past experience | 10.76 | 1.00 | 10.76 | 2.99 | 0.09 |
| Gender | 5.12 | 1.00 | 5.12 | 1.42 | 0.23 |
| Food type | 7.74 | 1.00 | 7.74 | 2.15 | 0.14 |
| Price | 7.45 | 1.00 | 7.45 | 2.07 | 0.15 |
| Food type × Pricing strategy | 21.64 | 1.00 | 21.64 | 6.01 | 0.01 |
| Error | 845.68 | 235.00 | 3.60 | ||
| Total | 4962.44 | 241.00 | |||
| Corrected total | 895.64 | 240.00 | |||
| Source | Type III sum of squares | df | Mean square | F | |
|---|---|---|---|---|---|
| Corrected model | 49.96 | 5.00 | 9.99 | 2.78 | 0.02 |
| Intercept | 262.34 | 1.00 | 262.34 | 72.90 | <0.001 |
| Past experience | 10.76 | 1.00 | 10.76 | 2.99 | 0.09 |
| Gender | 5.12 | 1.00 | 5.12 | 1.42 | 0.23 |
| Food type | 7.74 | 1.00 | 7.74 | 2.15 | 0.14 |
| Price | 7.45 | 1.00 | 7.45 | 2.07 | 0.15 |
| Food type × Pricing strategy | 21.64 | 1.00 | 21.64 | 6.01 | 0.01 |
| Error | 845.68 | 235.00 | 3.60 | ||
| Total | 4962.44 | 241.00 | |||
| Corrected total | 895.64 | 240.00 | |||
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