Table 1

List of logistic regression models

Data setResponse variable (Y)Explanatory variable(s)Assumed data-generating processLogit
Model 1All participantsChocolate (0 = regular, 1 = Fairtrade)Dummy for conspicuousness (I = 0, C = 1), CYi follows Bernoulli distribution, i = 1, 2, …, nβ0 + β1*C
Model 2All participantsChocolate (0 = regular, 1 = Fairtrade)C and self-monitoringYi follows Bernoulli distribution, i = 1, 2, …, nβ0 + β1*C + β2*self_mon + β3*C*self_mon
Model 3Only conspicuousChocolate (0 = regular, 1 = Fairtrade)Self-monitoringYi follows Bernoulli distribution, i = 1, 2, …, nβ0 + β1*self_mon
Model 4All participantsChocolate (0 = regular, 1 = Fairtrade)C and ATSCIYi follows Bernoulli distribution, i = 1, 2, …, nβ0 + β1*C + β2*ATSCI

Source(s): Authors’ own work

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