Relative frequencies of the lowest price difference for changing the decision from Fairtrade chocolate to normal chocolate
| Price difference | Inconspicuous | Conspicuous | Total | Inconspicuous (cumulative) | Conspicuous (cumulative) | Total |
|---|---|---|---|---|---|---|
| 5 CZK | 2.56% | 3.13% | 2.82% | 2.56% | 3.13% | 2.82% |
| 10 CZK | 6.41% | 7.81% | 7.04% | 8.97% | 10.94% | 9.86% |
| 20 CZK | 29.49% | 23.44% | 26.76% | 38.46% | 34.38% | 36.62% |
| 50 CZK | 38.46% | 40.63% | 39.44% | 76.92% | 75.00% | 76.06% |
| 100 CZK | 10.26% | 15.63% | 12.68% | 87.18% | 90.63% | 88.73% |
| 150 CZK | 8.97% | 6.25% | 7.75% | 96.15% | 96.88% | 96.48% |
| never | 3.85% | 3.13% | 3.52% | 100.00% | 100.00% | 100.00% |
| 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% |
| Price difference | Inconspicuous | Conspicuous | Total | Inconspicuous (cumulative) | Conspicuous (cumulative) | Total |
|---|---|---|---|---|---|---|
| 5 CZK | 2.56% | 3.13% | 2.82% | 2.56% | 3.13% | 2.82% |
| 10 CZK | 6.41% | 7.81% | 7.04% | 8.97% | 10.94% | 9.86% |
| 20 CZK | 29.49% | 23.44% | 26.76% | 38.46% | 34.38% | 36.62% |
| 50 CZK | 38.46% | 40.63% | 39.44% | 76.92% | 75.00% | 76.06% |
| 100 CZK | 10.26% | 15.63% | 12.68% | 87.18% | 90.63% | 88.73% |
| 150 CZK | 8.97% | 6.25% | 7.75% | 96.15% | 96.88% | 96.48% |
| never | 3.85% | 3.13% | 3.52% | 100.00% | 100.00% | 100.00% |
| 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% |
Source(s): Authors’ own work
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