Futurecasting of creative tourism research
| Theme | Centrality (importance) | Density (development) | Theme | Description | Key topics | Future directions |
|---|---|---|---|---|---|---|
| Basic | High (central) | Low (underdeveloped) | Culture and creativity in creative tourism | Focuses on the foundational integration of cultural elements with creative processes in tourism | Creative tourism, Cultural tourism, Creativity |
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| Authenticity and experience in creative tourism | Focuses on the creation of authentic tourist experiences that resonate deeply with travelers, enhancing engagement and satisfaction with creative tourism | Creative experience, Authenticity, Experience quality |
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| Sustainable and rural creative tourism | Focuses on the development of sustainable tourism practices, including in rural areas, emphasizing community and environmental preservation through creative tourism | Sustainable tourism, Rural tourism, Case study |
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| Motor | High (central) | High (developed) | Community-based creative tourism | Focuses on creative tourism initiatives that are deeply embedded in local communities to foster community participation and heritage preservation | Heritage, Aesthetics, Community |
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| Gastronomy creative tourism | Focuses on the exploration and promotion of food traditions and local cuisines as key attractions in creative tourism | Tourism experience, Local food, Gastronomy |
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| Niche | Low (peripheral) | High (developed) | Art and entrepreneurship in creative tourism | Focuses on artistic creativity and entrepreneurial ventures in creative tourism | Entrepreneurship, Tourism development, Art |
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| Participatory behavior in creative tourism | Focuses on active tourist participation in the creation of experiences, emphasizing co-creation and engagement in creative tourism | Co-creative experience, Active participation, Behavioral intention |
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| Destination positioning through creative tourism | Focuses on the use of creative tourism to enhance the image and attractiveness of destinations, leveraging cultural capital and inspiration | Cultural capital, Inspiration |
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| Emerging or declining | Low (peripheral) | Low (underdeveloped) | Tourism marketing | Focuses on strategies to promote creative tourism destinations, products, and experiences to target audiences | Tourism marketing |
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| Development | Focuses on the processes and strategies for the growth of creative tourism as a viable industry | Development |
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| Theme | Centrality (importance) | Density (development) | Theme | Description | Key topics | Future directions |
|---|---|---|---|---|---|---|
| Basic | High (central) | Low (underdeveloped) | Culture and creativity in creative tourism | Focuses on the foundational integration of cultural elements with creative processes in tourism | Creative tourism, Cultural tourism, Creativity | Develop artificial intelligence (AI) relevant frameworks for integrating intangible cultural heritage with extended reality (augmented and virtual reality, metaverse) to create immersive experiences Explore cross-cultural creative tourism programs that foster global cultural exchange |
| Authenticity and experience in creative tourism | Focuses on the creation of authentic tourist experiences that resonate deeply with travelers, enhancing engagement and satisfaction with creative tourism | Creative experience, Authenticity, Experience quality | Develop innovative experience frameworks that integrate multisensory elements (e.g. soundscapes, scents) to enhance perceived authenticity Explore the psychological impacts of authentic experiences on long-term tourist behavior and loyalty | |||
| Sustainable and rural creative tourism | Focuses on the development of sustainable tourism practices, including in rural areas, emphasizing community and environmental preservation through creative tourism | Sustainable tourism, Rural tourism, Case study | Develop case studies on creative tourism to inspire and promote local entrepreneurship and sustainable livelihoods Explore the role of eco-friendly practices in enhancing the sustainability of creative tourism | |||
| Motor | High (central) | High (developed) | Community-based creative tourism | Focuses on creative tourism initiatives that are deeply embedded in local communities to foster community participation and heritage preservation | Heritage, Aesthetics, Community | Examine the role of community currencies in promoting local economic resilience through creative tourism Explore the impact of community-based creative tourism on intergenerational knowledge transfer and social cohesion |
| Gastronomy creative tourism | Focuses on the exploration and promotion of food traditions and local cuisines as key attractions in creative tourism | Tourism experience, Local food, Gastronomy | Develop personalized culinary experiences that match tourist preferences with local gastronomy Explore cross-border culinary tourism networks that promote regional food heritage and tourism collaboration | |||
| Niche | Low (peripheral) | High (developed) | Art and entrepreneurship in creative tourism | Focuses on artistic creativity and entrepreneurial ventures in creative tourism | Entrepreneurship, Tourism development, Art | Examine the role of non-fungible tokens (NFTs) in creating new revenue streams for artists within creative tourism Explore art incubators and creative hubs as catalysts for tourism entrepreneurship |
| Participatory behavior in creative tourism | Focuses on active tourist participation in the creation of experiences, emphasizing co-creation and engagement in creative tourism | Co-creative experience, Active participation, Behavioral intention | Examine the role of gamification in enhancing participatory experiences in creative tourism Explore the socio-psychological drivers of participatory behavior across cultures for creative tourism | |||
| Destination positioning through creative tourism | Focuses on the use of creative tourism to enhance the image and attractiveness of destinations, leveraging cultural capital and inspiration | Cultural capital, Inspiration | Examine the impact of influencer marketing on the destination branding of creative tourism sites Explore the role of digital storytelling in enhancing the perceived value of creative tourism destinations | |||
| Emerging or declining | Low (peripheral) | Low (underdeveloped) | Tourism marketing | Focuses on strategies to promote creative tourism destinations, products, and experiences to target audiences | Tourism marketing | Explore the role of AI in developing personalized marketing strategies for creative tourism Explore the use of big data analytics to optimize marketing campaigns and improve return on value (ROV) (monetary, non-monetary) in creative tourism |
| Development | Focuses on the processes and strategies for the growth of creative tourism as a viable industry | Development | Examine the role of policy frameworks in fostering the development of creative tourism clusters Explore public-private partnerships in creative tourism development in emerging markets |
Source(s): Authors’ own compilation
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