Summary of influencing company characteristics
| # | Main sales channel | Ownership form | Owner-focused value creation | Mgmt. origin | Corporate innovation profile |
|---|---|---|---|---|---|
| A | Stores → Omnichannel | State-owned joint stock company | Compliance with regulations; delivery service incl. speed | Pharma, retail | Early majority |
| B | Stores → Omnichannel | Traded joint stock company; part of a group owned by long-term asset management firm | Dividend and profitable growth; getting synergies between brands and countries | Retail, logistics | Early adopter |
| C | E-tailer | Traded joint stock company; owned by long-term asset management firm | Volume growth | E-tailing | Innovator |
| D | Stores → Omnichannel | Traded joint stock company; mainly owned by funding family | Dividend and profitability; volume growth | Retail | Early majority |
| E | E-tailer | Traded joint stock company; owned by different venture capitalists and founder | Volume growth | Tech; e-tailing | Early adopter |
| F | E-tailer | Traded joint stock company; owned by venture capitalist | Volume growth | E-tailing | Innovator |
| G | Stores → Omnichannel | Family-owned | Dividend and profitability; volume growth | Retail | Early majority |
| H | Stores → Omnichannel | Family-owned | Dividend and profitability; volume growth | Retail | Early majority |
| # | Main sales channel | Ownership form | Owner-focused value creation | Mgmt. origin | Corporate innovation profile |
|---|---|---|---|---|---|
| A | Stores → Omnichannel | State-owned joint stock company | Compliance with regulations; delivery service incl. speed | Pharma, retail | Early majority |
| B | Stores → Omnichannel | Traded joint stock company; part of a group owned by long-term asset management firm | Dividend and profitable growth; getting synergies between brands and countries | Retail, logistics | Early adopter |
| C | E-tailer | Traded joint stock company; owned by long-term asset management firm | Volume growth | E-tailing | Innovator |
| D | Stores → Omnichannel | Traded joint stock company; mainly owned by funding family | Dividend and profitability; volume growth | Retail | Early majority |
| E | E-tailer | Traded joint stock company; owned by different venture capitalists and founder | Volume growth | Tech; e-tailing | Early adopter |
| F | E-tailer | Traded joint stock company; owned by venture capitalist | Volume growth | E-tailing | Innovator |
| G | Stores → Omnichannel | Family-owned | Dividend and profitability; volume growth | Retail | Early majority |
| H | Stores → Omnichannel | Family-owned | Dividend and profitability; volume growth | Retail | Early majority |
Source(s): Authors’ own creation