Overview of configurational studies on servitization success
| Configurational studies of servitization success | Research focus | Research gaps adressed | ||
|---|---|---|---|---|
| Focus on provider and customer-related success factors | Theoretical/conceptual approach | Successful and unsuccessful cases examined | ||
| Böhm et al. (2017) | Configurations of service strategy, resources and knowledge for service revenue growth | Yes | Resource-based view | No |
| Forkmann et al. (2017) | Configurations of service offering, service pricing, service capabilities and the servitization process for mutual value creation | Yes | Capabilities | Yes |
| Ambroise et al. (2018) | Configurations of service strategy and customer-oriented organizational design elements for overall profitability | No | Customer-oriented organizational design | No |
| Bustinza et al. (2019) | Configurational examination of the make-or-buy decision in servitization and its impact on performance | No | Capabilities | No |
| Sjödin et al. (2019) | Identify innovation governance, relational governance and market-based governance strategies as equifinal paths to success for advanced service providers | Yes | Relational governance and institutional theory | No |
| Lexutt (2020) | Configurations of SSP, SSC, the existence of a separate service organization, decentralization, management commitment, service culture for financial, non-financial and overall service success | No | Contingency theory | Yes |
| Heirati et al. (2023) | Configurations of organization architectures (make-or-buy) and different servitization approaches for high financial performance | No | TCE | No |
| This study | Configurations of providers service offering and specific investments and customers opportunism, integration and demand uncertainty for servitization success | Yes | TCE | Yes |
| Configurational studies of servitization success | Research focus | Research gaps adressed | ||
|---|---|---|---|---|
| Focus on provider and customer-related success factors | Theoretical/conceptual approach | Successful and unsuccessful cases examined | ||
| Configurations of service strategy, resources and knowledge for service revenue growth | Yes | Resource-based view | No | |
| Configurations of service offering, service pricing, service capabilities and the servitization process for mutual value creation | Yes | Capabilities | Yes | |
| Configurations of service strategy and customer-oriented organizational design elements for overall profitability | No | Customer-oriented organizational design | No | |
| Configurational examination of the make-or-buy decision in servitization and its impact on performance | No | Capabilities | No | |
| Identify innovation governance, relational governance and market-based governance strategies as equifinal paths to success for advanced service providers | Yes | Relational governance and institutional theory | No | |
| Configurations of SSP, SSC, the existence of a separate service organization, decentralization, management commitment, service culture for financial, non-financial and overall service success | No | Contingency theory | Yes | |
| Configurations of organization architectures (make-or-buy) and different servitization approaches for high financial performance | No | TCE | No | |
| This study | Configurations of providers service offering and specific investments and customers opportunism, integration and demand uncertainty for servitization success | Yes | TCE | Yes |
Source(s): The above table was created by the author